Social Marketing and Sustainability

Course Title: Masters of Science Digital Marketing; Marketing Management; Environmental Leadership 
Subject: Social Marketing and Sustainability MK5118 & MK5132
Year: postgraduate 
Participants: 80 
Hours: 2 hrs - the course comprises 2 lectures per week including class discussions, guest lectures and in-class exercises, a group social marketing plan (50%) and a controversies essay (50%).  
Credits: 5 ects 
Length: 12 weeks. 
Community Partners: HSE Healthy Cities  

This course challenges you to consider and critically reflect upon the scope for marketing principals, tools and techniques for social change, innovation and societal challenges. Marketing’s insights, concepts and techniques can be applied equally well outside the commercial marketplace in different exchange systems to tackle behaviourally driven social inequalities such as obesity and climate change and drive sustainable goals as health and wellbeing and sustainability.  

This course shows that Social Marketing in a systems setting is concerned with a multiplicity of stakeholders, including citizens, interacting to create patterns of behaviours, choices and values over time in a dynamic macro-micro context. Social marketing critically examines provisioning systems and their interconnected and dynamic forces as a powerful means of influencing our behaviour for the accorded betterment of the individual, society and the planet.