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Course Module Information
Course Modules
SC3201: Principles of Marketing
Semester 1 | Credits: 5
The objective of the course is to provide students with an introduction to marketing theory; this is augmented by the use of national and international case vignettes.
(Language of instruction: English)
Learning Outcomes
- Develop and understanding of the theory of marketing with a particular emphasis on its influences, forces, elements and applications.
- Present the practical issues and problems of marketing, so that the compromises and constraints of real organisations and their customers are considered.
- Work as part of a team and enhance their interpersonal, critical and analytical and decision making skills by completing case studies and presentations in groups.
- Critically assess their understanding of the concepts from the text readings and lectures as well as developing their analytical skills through a series of accompanying case study classes.
- Formulate marketing plans and reports.
Assessments
- Continuous Assessment (30%)
- Department-based Assessment (70%)
Teachers
- MARY BRENNAN:
Research Profile |
Email
- ADRIAN SYLVER:
Research Profile |
Email
- CELINE RYAN:
Research Profile |
Email
Note: Module offerings and details may be subject to change.