The objective of this module is to expose the student to key strategic management frameworks, models, and theories that they can then adapt and apply to the world of business in order to foster innovation. A key task for the student is to understand how strategy is crafted in response to the changing business environment. Application Deadline 24th August 2021.

Students are expected to play an active role in the learning process by engaging with academic literature to further their knowledge of strategy in order to improve their organisational awareness

By completing this module, students can return to their workplace and drive recovery and sustainability in their industry by:

  • Demonstrating an understanding of the importance of strategic thinking in the business environment.
  • Identifying key issues for an organisation to foster a culture of innovation.
  • Appreciating the importance of people in formulating, implementing, and evaluating strategy.
  • Understanding the key drivers of innovation in organisations. 
  • Being able to apply the principles of a strategy-focused organisation to the running of a simulated business enterprise.

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