Course Overview

This Master’s in AgInnovation course, a one-year distance education/blended learning entrepreneurship development programme, aims to fill the gap in terms of entrepreneurship/intrapreneurship skills for the agri-ecosystem in Ireland. Key stakeholders include micro, small, medium and large agri-companies as well as farmers. The aim of this course is to teach people how to identify areas for innovation specifically within the agri-domain, to create innovation-driven enterprises or to create new business units within an existing company. Particular consideration is given to helping students address:

  • Challenges around commercialising innovations (ideas and technologies);
  • Business constraints and guidelines (margins, CAGR, lifetime value, COCA, etc.);
  • Other difficulties related to getting new agri-products to sizeable markets (“crossing the chasm”).

You may also be interested in one of our other Entrepreneurship and Innovation postgraduate programmes.

Applications and Selections

Apply at

Who Teaches this Course

Requirements and Assessment

Key Facts

Entry Requirements

Applicants should hold an undergraduate degree, first or second class honours in any discipline, along with three years of relevant industrial experience; or an Ordinary or 3rd class honours undergraduate degree, along with five years of relevant industrial experience; or a recognised professional qualification and five years of relevant industrial experience. Candidates who do not meet the minimum entry criteria may be interviewed to ascertain their suitability for the programme.

Additional Requirements


1 year, distance education

Next start date

September 2022

A Level Grades ()

Average intake


QQI/FET FETAC Entry Routes

Closing Date

July 2022

NFQ level

Mode of study

Distance Learning

ECTS weighting



Course code

NA; apply at

Course Outline

The course will include customer-focused problem identification, problem validation, market analysis, technology viability assessment, competitive positioning, team building, product lifecycle planning, marketing strategy, and sales channel analysis. Robust and comprehensive agri-focused business plans will be developed that begin with an executive summary and follow through to the presentation of a comprehensive marketing plan.

Why Choose This Course?

Career Opportunities

This course will help to better guide students and increase their skills, to share best practices in entrepreneurship in the agri-domain and to accelerate innovation maturation and transfer into business. It will ideally place students to fill the agri-startup and innovation pipeline into the west of Ireland as well as nationally.

Who’s Suited to This Course

Learning Outcomes


Work Placement

Study Abroad

Related Student Organisations

Course Fees

Fees: EU

€8,200 p.a. 2020/21

Fees: Tuition

€7,976 p.a. 2020/21

Fees: Student levy

€224 p.a. 2020/21

Fees: Non EU

€17,750 p.a. 2019/20

Course is government-funded, via Springboard scheme:

Find out More

Brendan Allen
Room 3030
Third Floor
Alice Perry Engineering Building 


  • Postgraduate Taught Prospectus 2022

    Postgraduate Taught Prospectus 2022 PDF (14.3MB)