Course Overview

 The programme content is aimed at preparing graduates for marketing positions in business, particularly in the area of International Marketing and Exporting. 

Therefore the programme will assist students to: 

  • Further develop the students’ knowledge and critical understanding of marketing to an advanced level.
  • Cultivate a comprehensive range of applied and analytical skills in marketing, with a strong emphasis on strategic decision-making.
  • Expose students to the latest cutting-edge ideas, techniques, and marketing frameworks through the analysis of industry best practice.
  • Foster an appreciation of the significant changes and challenges occurring in increasingly competitive marketplaces.
  • Develop students’ competencies and confidence through professional training in business and marketing skills, including oral and written presentation skills.
  • Provide training in the methods and practice of accepted research methodologies.
  • Allow students to develop and expand their personal confidence.

Applications and Selections

Applications are made online via The Postgraduate Applications Centre (PAC). Relevant PAC application code(s) above.

Who Teaches this Course

Dr Declan Fleming, PhD, MBS
Dr Christine Domegan, PhD, MBS
Dr Elaine Wallace, PhD, MBS
Dr Ann Torres, PhD, MBA
Dr Natasha Evers, PhD, MBS
Professor Maura Sheehan, PhD

Requirements and Assessment

Key Facts

Entry Requirements

The programme is open to recent graduates of all disciplines. Normally the minimum entry requirements will be as follows:

A Second Class Honours, Grade 1 Bachelor of Commerce or equivalent business degree, with a significant specialisation in Marketing. Applicants who hold a Second Class Honours, Grade 2, may be interviewed to ascertain their suitability for entry;

Applicants with a Bachelor of Commerce or equivalent business degree, without a specialisation in Marketing, are expected to hold a Second Class Honours, Grade 1 or higher;

A Second Class Honours, Grade 1 or higher in the Higher Diploma in Business Studies (level 8);

Any other applicants, seeking a conversion programme, are expected to hold a Second Class Honours, Grade 1 or higher, and may be interviewed to ascertain their suitability for entry and also required to successfully complete a Principles of Marketing course, as specified by the Discipline, prior to commencement of studies.

Additional Requirements


1 year, full-time

Next start date

September 2018

A Level Grades ()

Average intake


Closing Date

Please refer to the offer rounds/closing date webpage. 7 July 2017 for non-business applicants.

Next start date

September 2018

NFQ level

Mode of study


ECTS weighting




PAC code


Course Outline

The programme is offered on a full-time basis over one year. Lectures will commence in the first week of September, with assessments/written examinations during/at the end of each Semester.  The programme will consist of lectures, projects, case studies and presentations in the required subjects.   A range of assessment methods are used, including essays, projects, reports, presentations, case studies and and/or written examinations.  To be eligible for the award of Masters, candidates must successfully complete modules to a total of 90 ects. Students are required to take twelve obligatory subjects and complete a minor dissertation. 

Programme Content

Semester 1 Obligatory Subjects:

  • Research Methods
  • Marketing Innovation & Commercialisation
  • Digital Marketing
  • Services Marketing
  • Marketing Performance & Productivity

Semester 2 Obligatory Subjects:

  • International Marketing & Exporting
  • Global Business To Business (B2B) Marketing
  • Negotiations
  • Cases in Marketing Management & Strategy
  • Brand Management
  • Marketing Analytics
  • Social Marketing & Sustainability


Students complete a minor research dissertation under the supervision of staff members. This dissertation will account for 25 ECTS and must be completed by a date in summer specified by the Marketing Discipline.


Honours are awarded only on completion of the programme according to the following scheme and in accordance with the standardised Marks & Standards document (AMT/13/A8/5.1) for Postgraduate Taught Masters degrees.

H1      70% on the aggregate
H2.1   60% on the aggregate
H2.2   50% on the aggregate
H3      40% on the aggregate

Note (1): Honours are awarded only on the aggregate performance at an Examination as a whole. Honours are not awarded on the basis of results obtained in individual modules.

Why Choose This Course?

Career Opportunities

Graduates have found employment in such companies as GlaxoSmithKline, Kerry Group, Vodafone, Microsoft, SAP, Tourism Ireland, Smyths Toys, and LinkedIn.

Who’s Suited to This Course

Learning Outcomes


Work Placement

Study Abroad

Related Student Organisations

Course Fees

Fees: EU

€7,000 p.a. 2018/19

Fees: Tuition

€6,776 p.a. 2018/19

Fees: Student levy

€224 p.a. 2018/19

Fees: Non EU

€14,250 p.a. 2018/19
Postgraduate students in receipt of a SUSI grant – please note an F4 grant is where SUSI will pay €2,000 towards your tuition.  You will be liable for the remainder of the total fee.  An F5 grant is where SUSI will pay TUITION up to a maximum of €6,270.  SUSI will not cover the student levy of €224.

Find out More

Dr Declan Fleming
T: +353 91 492 741

Meet our Students & Graduates


Niamh O'Mahoney |   Current Student

I really enjoyed the practical application of theory to companies during the MSc.

Sarah Dolan |   Senior Marketing & Communications Manager for Global Events

“The MSc in Marketing allowed me the opportunity to reach my full potential, helping me build the skills and knowledge necessary to become part of one of the largest software companies in the world. The masters gave me a distinct advantage over other candidates as a result of the scope of topics and projects we covered. I would recommend it to anyone who is passionate about marketing and would like to build a successful career in this field.”
in Connect with Sarah