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Business & Economics

Dr Anastasia Griva

B.Sc., M.Sc., P.hD

Contact Details

Postdoctoral Researcher
T: +35391492848
E: anastasia.griva@nuigalway.ie
 
researcher
 

Biography

Anastasia is currently postdoctoral researcher at Lero | The Irish software research centre of National University of Ireland Galway. She obtained her PhD at the ELTRUN Research Centre of the Athens University of Economics and Business (AUEB), in Greece. Her dissertation entitled “Data-driven Innovation in Shopper Marketing: A Business Analytics Approach for Visit Segmentation in the Retail Industry” is a result of applied research in industry-related business analytics problems. It aims at extracting business value from retail data to support data-driven decision making. 

She holds a BSc in Management Science and Technology with a specialization in Quantitative Methods in Economics and Management, and a MSc (with honors) in Information Systems, both AUEB. She has long-term experience in working on international research (e.g. SERAMIS, U-turn, iTrack, Transforming Transport) and industrial projects in the retail sector and strong data analytics and managerial background. 

She has worked as consultant at Intrasoft International SA, ICAP GROUP SA and ShopTing.be, and she has made efforts towards research commercialization via establishing two technology-based startups i.e. ShopMind (a retail analytics software company) and Bespot (a location intelligence and analytics app.). Moreover, she has worked as a mentor in startups at the incubation center of AUEB (Athens Center for Entrepreneurship and Innovation) and at the European Virtual Accelerator (EUXCEL), a Horizon 2020 and Startup Europe initiative.  

Her research interests lie in the areas of business analytics, retail analytics, data mining, internet of things, marketing analytics and customer behavior. Her research has already been published in Academic Journals, it has also been presented and awarded in international conferences. The excellence of her work has been recognized by various business and academic awards.

Research Interests

Retail Analytics
Software Analytics
Data Mining
Data Visualization
Internet of Things
Customer Behavior

Peer Reviewed Journals

  Year Publication
(2018) 'Retail Business Analytics: Customer Visit Segmentation Using Market Basket Data'
Griva, A., Bardaki, C., Pramatari Κ., Papakiriakopoulos, D. (2018) 'Retail Business Analytics: Customer Visit Segmentation Using Market Basket Data'. Expert Systems With Applications, 100 :1-16 [Details]

Other Journals

  Year Publication
(2018) 'Enrich customer experience and support decision making using IoT technologies in a grocery retail store'
Triantafyllou S., Koutsokera L., Stavrou V., Griva A. (2018) 'Enrich customer experience and support decision making using IoT technologies in a grocery retail store' Astrolavos, Scientific Journal of New Technologies (Hellenic Mathematical Society), 28 :60-71. [Details]
(2016) 'Extract purchasing patterns for a focal product category using sales data: The case of skincare products'
Kalaidopoulou, K., Griva, A. (2016) 'Extract purchasing patterns for a focal product category using sales data: The case of skincare products' Astrolavos, Scientific Journal of New Technologies (Hellenic Mathematical Society), 25 :3-18. [Details]

Book Chapters

  Year Publication
(2019) 'Applying innovative business analytics approaches to analyze shopper behavior in retail'
Griva, A., Pramatari, K. (2019) 'Applying innovative business analytics approaches to analyze shopper behavior in retail' In: The Digital Future. Greece: Sideris I. [Details]

Conference Publications

  Year Publication
(2018) Proceedings of pre-International Conference on Information Systems (pre-ICIS 2018), Special Interest Group on Decision Support and Analytics (SIGDSA) symposium on Decision Analytics Connecting People, Data and Things
Griva, A., Bardaki, C., Pramatari Κ., Doukidis G. (2018) Design of shopper segmentation systems in retail. Evidence from 2 heterogeneous retail cases Proceedings of pre-International Conference on Information Systems (pre-ICIS 2018), Special Interest Group on Decision Support and Analytics (SIGDSA) symposium on Decision Analytics Connecting People, Data and Things San Francisco, , 12-DEC-18 - 16-DEC-18 [Details]
(2017) Proceedings of 11th Mediterranean Conference on Information Systems (MCIS 2017)
Kalaidopoulou, K., Triantafyllou, S., Griva, A., Pramatari, K. (2017) Identifying Customer Satisfaction Patterns via Data Mining: The Case of Greek E-Shops Proceedings of 11th Mediterranean Conference on Information Systems (MCIS 2017) Genoa, Italy, , 04-SEP-17 - 05-SEP-17 [Details]
(2016) Proceeding of AMBS Big Data Forum
Sarantopoulos, P., Griva, A., Papakiriakopoulos, D., Giovanis A. (2016) Identifying complex and multi-step customer projects: A graph mining market basket approach Proceeding of AMBS Big Data Forum Manchester, United Kingdom, , 28-SEP-16 - 28-SEP-16 [Details]
(2016) Proceedings of 24th European Conference on Information Systems (ECIS 2016)
Griva, A., Bardaki, C., Pramatari Κ., Doukidis G. (2016) Mapping moving object events into a network of object flows to support decisions Proceedings of 24th European Conference on Information Systems (ECIS 2016) Istanbul, Turkey, , 12-JUN-16 - 15-JUN-16 [Details]
(2016) Proceedings of pre-International Conference on Information Systems (pre-ICIS 2016), Special Interest Group on Decision Support and Analytics (SIGDSA)/ IFIP WG8.3 symposium: Innovations in Data Analytics
Griva, A., Bardaki, C., Pramatari Κ. (2016) Customer Visit Segmentation Using Market Basket Data Proceedings of pre-International Conference on Information Systems (pre-ICIS 2016), Special Interest Group on Decision Support and Analytics (SIGDSA)/ IFIP WG8.3 symposium: Innovations in Data Analytics Dublin, Ireland, , 11-DEC-16 - 14-DEC-16 [Details]
(2016) 1st EURO Working Group on Retail Operations
Griva, A., Pramatari Κ., Bardaki, C., Doukidis G. (2016) Segmentation of Shopper Visits based on Shopper Interaction data in Different Retail Contexts 1st EURO Working Group on Retail Operations Munich, Germany, , 03-JUN-16 - 05-JUN-16 [Details]
(2015) Proceedings of 9th Mediterranean Conference on Information Systems (MCIS 2015)
Griva, A., Bardaki, C., Pramatari Κ. (2015) RFID-Enabled Visualization of Product Flows: A Data Analytics Approach Proceedings of 9th Mediterranean Conference on Information Systems (MCIS 2015) Samos, Greece, , 03-OCT-15 - 05-OCT-15 [Details]
(2015) Proceedings of 12th Student Conference of Management Science and Technology
Griva, A., Bardaki, C., Papakiriakopoulos, D. (2015) Shopping Goals Detection: Mining POS data from a Do-it-Yourself (DIY) retailer Proceedings of 12th Student Conference of Management Science and Technology Athens, Greece, , 14-MAY-15 - 14-MAY-15 [Details]
(2014) Proceedings of 8th Mediterranean Conference on Information Systems (MCIS 2014)
Griva, A., Bardaki, C., Sarantopoulos, P., Papakiriakopoulos, D. (2014) A Data Mining-based Framework to Identify Shopping Missions Proceedings of 8th Mediterranean Conference on Information Systems (MCIS 2014) Verona, Italy, , 03-SEP-14 - 05-SEP-14 [Details]

Magazine Article

  Year Publication
(2019) How the usage of location data can improve promotions efficiency and customer experience?.
Gavalas, L., Griva, A. (2019) How the usage of location data can improve promotions efficiency and customer experience?. Magazine Article [Details]
(2018) What can be really achieved by the cooperation of a Research Center and a Retail Industry Partner?.
Gavalas, L., Griva, A., Pramatari, K., Stavrou, V. (2018) What can be really achieved by the cooperation of a Research Center and a Retail Industry Partner?. Magazine Article [Details]

Education

  Year Institution Qualification Subject
2019 ATHENS UNIVERSITY OF ECONOMICS AND BUSINESS (AUEB) SCHOOL OF BUSINESS – DEPARTMENT OF MANAGEMENT SCIENCE AND TECHNOLOGY PhD Business Analytics
2014 ATHENS UNIVERSITY OF ECONOMICS AND BUSINESS SCHOOL OF INFORMATION SCIENCES AND TECHNOLOGY – DEPARTMENT OF INFORMATICS MASTER’S DEGREE Information Systems
2012 ATHENS UNIVERSITY OF ECONOMICS AND BUSINESS SCHOOL OF BUSINESS – DEPARTMENT OF MANAGEMENT SCIENCE AND TECHNOLOGY BACHELOR’S DEGREE Quantitative Methods in Economics and Management

Reviews

  Journal Role
Information & Management Reviewer
Journal Of Decision Systems Reviewer
Information Technology & People Reviewer
International Journal Of Distributed Sensor Networks Reviewer

Honours and Awards

  Year Title Awarding Body
2019 2nd Among 331 start-ups at NBG seeds (a contest organised by National Bank if Greece) National Bank of Greece
2019 1st Among 140 start-ups at Ignite Ideas (an Open Innovation contest organised by Nestle) Nestle Hellas
2018 1st Among 60 teams at the Digital Gate (an Open Innovation contest organised by Athens International Airport) Athens International Airport
2018 2nd Among 40 teams at Startups d.Day (organized by the Association of Information Technology and Communications of Greece (SEPE)) Association of Information Technology and Communications of Greece (SEPE)
2017 Best Practices in the FMCG - for the project AB ShopMate – Beacon enabled store, with cooperation to AB Vassilopoulos, Ahold Delhaize Group Self Service Excellence Awards
2017 1st Award among 50 teams at Viva Nest Contest - an IDEA in Fintech VIVA SA
2017 1st Award among 120 teams at the research stream of ennovation contest (an international university competition on Entrepreneurship and Innovation) 20 universities in Greece and Cyprus with the organizational support of the Athens University of Economics & Business
2016 Best Paper Award, Pre-ICIS SIGDSA/IFIP WG8.3 Symposium Innovations in Data Analytics SIGDSA/IFIP WG8.3
2015 European ECR Best Activation Award ECR EUROPE
2015 Award/Scholarship for winning the first rank at “Datathon 2015 – A data visualization Challenge” Skroutz.gr
2014 Distinction in top 9 International research analytics teams, analyzing data by a Fortune 500 Specialty Retailer in the Wharton Customer Analytics Initiative - University of Pennsylvania Wharton Customer Analytics Initiative - University of Pennsylvania

Committees

  Committee Function From / To
Program Committee of the 19th IFIP Conference on e-Business, e-Services and e-Society 2020 (I3E2020) Program Committee 01-JAN-20 /
Program Committee of the 18th IFIP Conference on e-Business, e-Services and e-Society 2019 (I3E2019) Program Committee 01-JUN-19 /
Organisation committee of 1st and 2nd Coding Bootcamp for High School Students in the context of Europe Code Week Member 01-OCT-17 /

Employment

  Employer Position From / To
SHOPMIND, www.shopmind.gr CO-FOUNDER 01-MAY-18 /
INTRASOFT INTERNATIONAL S.A. (LUXEMBOURG) www.intrasoft-intl.com CONSULTANT 01-JUN-15 / 30-JUN-19
ELTRUN – THE E-BUSINESS RESEARCH CENTRE /SCORE GROUP, SUPPLY CHAIN AND DEMAND MANAGEMENT, COLLABORATION AND ELECTRONIC SERVICES www.eltrun.gr Business Analytics researcher 01-JUN-13 / 13-JUL-19
BESPOT, www.bespot.me CO-FOUNDER 01-MAY-18 /
SHOPTING (BELGIUM) https://shopting.be/ BUSINESS ANALYTICS CONSULTANT 01-APR-15 / 30-NOV-15

Community Engagement

  Title Type From / To
Teaching (e.g. Service learning / comunity based learning) Initiator of the 1st “IoT Datathon”, a data analytics student contest, in the context of the 13th Student Conference of Management Science and Technology 22-MAY-17 /
Consultancy (Pro-bono) Mentoring startups at the Athens Center for Entrepreneurship and Innovation /
Teaching (e.g. Service learning / comunity based learning) Lecturer at Child Entrepreneurship Program (for primary school students) /

Teaching Interests


Modules Taught

  Term/Year Module Title Module Code Subject / Desc
MS5106 DATA SCIENCE AND BIG DATA ANALYTICS