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Business & Economics

Dr Anastasia Griva

B.Sc., M.Sc., P.hD

Contact Details

Lecturer
E: anastasia.griva@nuigalway.ie
 
researcher
 

Biography

Anastasia is a Lecturer in BIS at NUI Galway. Prior this position she was a Marie Sk¿odowska-Curie postdoctoral research fellow at Lero | The SFI Software Research Centre at NUI Galway, Ireland. She holds a BSc in Management Science and Technology, an MSc (with honors) in Information Systems, and a PhD in Business Analytics, all from AUEB.  Her dissertation entitled “Data-driven Innovation in Shopper Marketing: A Business Analytics Approach for Visit Segmentation in the Retail Industry” is a result of applied research in industry-related business analytics problems. It aims at extracting business value from retail data to support data-driven decision making. 

Her research interests lie in the areas of Business Analytics, Artificial Intelligence, Innovation, and Customer Behavior. She has published in edited books, academic journals (e.g., Expert Systems with Applications, Information Systems Frontiers, IEEE Software, IT & People, International Journal of Information Management), and proceedings of international conferences (e.g., ECIS, MCIS, EURO).

She has served the community as Program Committee, Track Chair, Associate Editor and Reviewer in various academic conferences (e.g., ICIS, ECIS, MCIS, EURO, I3E, IFIP WG8.6). Currently she is Guest Editor for Information Systems Frontiers, International Journal of Information Management, and Journal of Decision Systems; Associate Editor for the International Journal of Business and Data Analytics; and Conference chair for the 20th IFIP Conference on e-Business, e-Services and e-Society, (I3E2021).

She has made efforts towards research commercialization via establishing two technology-based startups. Moreover, she has worked as a mentor in startups at the incubation center of AUEB (Athens Center for Entrepreneurship and Innovation) and at the European Virtual Accelerator (EUXCEL), a Horizon 2020 and Startup Europe initiative.  

Research Interests

Business Analytics
Artificial Intelligence
Data Visualization
Internet of Things
Customer Behavior

Peer Reviewed Journals

  Year Publication
(2021) 'Factors Affecting Customer Analytics: Evidence from Three Retail Cases'
Griva, A., Bardaki C., Pramatari K., Doukidis G. (2021) 'Factors Affecting Customer Analytics: Evidence from Three Retail Cases'. Information Systems Frontiers, :1-24 [DOI] [Details]
(2021) 'Making sense of Business Analytics in project selection and prioritisation: Insights from the start-up trenches'
Zamani, E., Griva, A., Spanaki K., O’Raghallaigh P., Sammon D. (2021) 'Making sense of Business Analytics in project selection and prioritisation: Insights from the start-up trenches'. Information Technology & People, [DOI] [Details]
(2021) 'Software Requirements Quality: Using Analytics to Challenge Assumptions at Intel'
Griva, A., Byrne, S., Dennehy, D., Conboy, K. (2021) 'Software Requirements Quality: Using Analytics to Challenge Assumptions at Intel'. Ieee Software, [DOI] [Details]
(2018) 'Retail Business Analytics: Customer Visit Segmentation Using Market Basket Data'
Griva, A., Bardaki, C., Pramatari Κ., Papakiriakopoulos, D. (2018) 'Retail Business Analytics: Customer Visit Segmentation Using Market Basket Data'. Expert Systems With Applications, 100 :1-16 [Details]

Book Chapters

  Year Publication
(2019) 'Applying innovative business analytics approaches to analyze shopper behavior in retail'
Griva, A., Pramatari, K. (2019) 'Applying innovative business analytics approaches to analyze shopper behavior in retail' In: The Digital Future. Greece: Sideris I. [Details]

Conference Publications

  Year Publication
(2018) Proceedings of pre-International Conference on Information Systems (pre-ICIS 2018), Special Interest Group on Decision Support and Analytics (SIGDSA) symposium on Decision Analytics Connecting People, Data and Things
Griva, A., Bardaki, C., Pramatari Κ., Doukidis G. (2018) Design of shopper segmentation systems in retail. Evidence from 2 heterogeneous retail cases Proceedings of pre-International Conference on Information Systems (pre-ICIS 2018), Special Interest Group on Decision Support and Analytics (SIGDSA) symposium on Decision Analytics Connecting People, Data and Things San Francisco, , 12-DEC-18 - 16-DEC-18 [Details]
(2017) Proceedings of 11th Mediterranean Conference on Information Systems (MCIS 2017)
Kalaidopoulou, K., Triantafyllou, S., Griva, A., Pramatari, K. (2017) Identifying Customer Satisfaction Patterns via Data Mining: The Case of Greek E-Shops Proceedings of 11th Mediterranean Conference on Information Systems (MCIS 2017) Genoa, Italy, , 04-SEP-17 - 05-SEP-17 [Details]
(2016) Proceeding of AMBS Big Data Forum
Sarantopoulos, P., Griva, A., Papakiriakopoulos, D., Giovanis A. (2016) Identifying complex and multi-step customer projects: A graph mining market basket approach Proceeding of AMBS Big Data Forum Manchester, United Kingdom, , 28-SEP-16 - 28-SEP-16 [Details]
(2016) Proceedings of 24th European Conference on Information Systems (ECIS 2016)
Griva, A., Bardaki, C., Pramatari Κ., Doukidis G. (2016) Mapping moving object events into a network of object flows to support decisions Proceedings of 24th European Conference on Information Systems (ECIS 2016) Istanbul, Turkey, , 12-JUN-16 - 15-JUN-16 [Details]
(2016) Proceedings of pre-International Conference on Information Systems (pre-ICIS 2016), Special Interest Group on Decision Support and Analytics (SIGDSA)/ IFIP WG8.3 symposium: Innovations in Data Analytics
Griva, A., Bardaki, C., Pramatari Κ. (2016) Customer Visit Segmentation Using Market Basket Data Proceedings of pre-International Conference on Information Systems (pre-ICIS 2016), Special Interest Group on Decision Support and Analytics (SIGDSA)/ IFIP WG8.3 symposium: Innovations in Data Analytics Dublin, Ireland, , 11-DEC-16 - 14-DEC-16 [Details]
(2016) 1st EURO Working Group on Retail Operations
Griva, A., Pramatari Κ., Bardaki, C., Doukidis G. (2016) Segmentation of Shopper Visits based on Shopper Interaction data in Different Retail Contexts 1st EURO Working Group on Retail Operations Munich, Germany, , 03-JUN-16 - 05-JUN-16 [Details]
(2015) Proceedings of 9th Mediterranean Conference on Information Systems (MCIS 2015)
Griva, A., Bardaki, C., Pramatari Κ. (2015) RFID-Enabled Visualization of Product Flows: A Data Analytics Approach Proceedings of 9th Mediterranean Conference on Information Systems (MCIS 2015) Samos, Greece, , 03-OCT-15 - 05-OCT-15 [Details]
(2015) Proceedings of 12th Student Conference of Management Science and Technology
Griva, A., Bardaki, C., Papakiriakopoulos, D. (2015) Shopping Goals Detection: Mining POS data from a Do-it-Yourself (DIY) retailer Proceedings of 12th Student Conference of Management Science and Technology Athens, Greece, , 14-MAY-15 - 14-MAY-15 [Details]
(2014) Proceedings of 8th Mediterranean Conference on Information Systems (MCIS 2014)
Griva, A., Bardaki, C., Sarantopoulos, P., Papakiriakopoulos, D. (2014) A Data Mining-based Framework to Identify Shopping Missions Proceedings of 8th Mediterranean Conference on Information Systems (MCIS 2014) Verona, Italy, , 03-SEP-14 - 05-SEP-14 [Details]

Edited Books

  Year Publication
(2021) Responsible AI and Analytics for an Ethical and Inclusive Digitised Society.
Dennehy D., Griva A., Pouloudi N., Dwivedi YK., Mäntymäki, M., Pappas, I (Ed.). (2021) Responsible AI and Analytics for an Ethical and Inclusive Digitised Society Responsible AI and Analytics for an Ethical and Inclusive Digitised Society. UK: Lecture Notes in Computer Science, vol 12896. Springer, Cham. [DOI] [Details]

Other Journals

  Year Publication
(2018) 'Enrich customer experience and support decision making using IoT technologies in a grocery retail store'
Triantafyllou S., Koutsokera L., Stavrou V., Griva A. (2018) 'Enrich customer experience and support decision making using IoT technologies in a grocery retail store' Astrolavos, Scientific Journal of New Technologies (Hellenic Mathematical Society), 28 :60-71. [Details]
(2016) 'Extract purchasing patterns for a focal product category using sales data: The case of skincare products'
Kalaidopoulou, K., Griva, A. (2016) 'Extract purchasing patterns for a focal product category using sales data: The case of skincare products' Astrolavos, Scientific Journal of New Technologies (Hellenic Mathematical Society), 25 :3-18. [Details]

Magazine Article

  Year Publication
(2019) How the usage of location data can improve promotions efficiency and customer experience?.
Gavalas, L., Griva, A. (2019) How the usage of location data can improve promotions efficiency and customer experience?. Self Service Magazine Article [Details]
(2018) What can be really achieved by the cooperation of a Research Center and a Retail Industry Partner?.
Gavalas, L., Griva, A., Pramatari, K., Stavrou, V. (2018) What can be really achieved by the cooperation of a Research Center and a Retail Industry Partner?. Self Service Magazine Article [Details]

Education

  Year Institution Qualification Subject
2019 ATHENS UNIVERSITY OF ECONOMICS AND BUSINESS (AUEB) SCHOOL OF BUSINESS – DEPARTMENT OF MANAGEMENT SCIENCE AND TECHNOLOGY PhD Business Analytics
2014 ATHENS UNIVERSITY OF ECONOMICS AND BUSINESS SCHOOL OF INFORMATION SCIENCES AND TECHNOLOGY – DEPARTMENT OF INFORMATICS MASTER’S DEGREE Information Systems
2012 ATHENS UNIVERSITY OF ECONOMICS AND BUSINESS SCHOOL OF BUSINESS – DEPARTMENT OF MANAGEMENT SCIENCE AND TECHNOLOGY BACHELOR’S DEGREE Quantitative Methods in Economics and Management

Reviews

  Journal Role
Information & Management Reviewer
Ieee Software Reviewer
Information Technology & People Reviewer
Journal Of Retailing And Consumer Services Reviewer
Journal Of Decision Systems Reviewer
International Journal Of Distributed Sensor Networks Reviewer

Honours and Awards

  Year Title Awarding Body
2019 2nd Among 331 start-ups at NBG seeds (a contest organised by National Bank if Greece) National Bank of Greece
2019 1st Among 140 start-ups at Ignite Ideas (an Open Innovation contest organised by Nestle) Nestle Hellas
2018 1st Among 60 teams at the Digital Gate (an Open Innovation contest organised by Athens International Airport) Athens International Airport
2018 2nd Among 40 teams at Startups d.Day (organized by the Association of Information Technology and Communications of Greece (SEPE)) Association of Information Technology and Communications of Greece (SEPE)
2017 Best Practices in the FMCG - for the project AB ShopMate – Beacon enabled store, with cooperation to AB Vassilopoulos, Ahold Delhaize Group Self Service Excellence Awards
2017 1st Award among 50 teams at Viva Nest Contest - an IDEA in Fintech VIVA SA
2017 1st Award among 120 teams at the research stream of ennovation contest (an international university competition on Entrepreneurship and Innovation) 20 universities in Greece and Cyprus with the organizational support of the Athens University of Economics & Business
2016 Best Paper Award, Pre-ICIS SIGDSA/IFIP WG8.3 Symposium Innovations in Data Analytics SIGDSA/IFIP WG8.3
2015 European ECR Best Activation Award ECR EUROPE
2015 Award/Scholarship for winning the first rank at “Datathon 2015 – A data visualization Challenge” Skroutz.gr
2014 Distinction in top 9 International research analytics teams, analyzing data by a Fortune 500 Specialty Retailer in the Wharton Customer Analytics Initiative - University of Pennsylvania Wharton Customer Analytics Initiative - University of Pennsylvania

Committees

  Committee Function From / To
Program Committee of the 19th IFIP Conference on e-Business, e-Services and e-Society 2020 (I3E2020) Program Committee 01-JAN-20 /
Program Committee of the 18th IFIP Conference on e-Business, e-Services and e-Society 2019 (I3E2019) Program Committee 01-JUN-19 /
Organisation committee of 1st and 2nd Coding Bootcamp for High School Students in the context of Europe Code Week Member 01-OCT-17 /

Employment

  Employer Position From / To
SHOPMIND, www.shopmind.gr CO-FOUNDER 01-MAY-18 /
INTRASOFT INTERNATIONAL S.A. (LUXEMBOURG) www.intrasoft-intl.com CONSULTANT 01-JUN-15 / 30-JUN-19
ELTRUN – THE E-BUSINESS RESEARCH CENTRE /SCORE GROUP, SUPPLY CHAIN AND DEMAND MANAGEMENT, COLLABORATION AND ELECTRONIC SERVICES www.eltrun.gr Business Analytics researcher 01-JUN-13 / 13-JUL-19
BESPOT, www.bespot.me CO-FOUNDER 01-MAY-18 /
SHOPTING (BELGIUM) https://shopting.be/ BUSINESS ANALYTICS CONSULTANT 01-APR-15 / 30-NOV-15

Community Engagement

  Title Type From / To
Teaching (e.g. Service learning / comunity based learning) Initiator of the 1st “IoT Datathon”, a data analytics student contest, in the context of the 13th Student Conference of Management Science and Technology 22-MAY-17 /
Consultancy (Pro-bono) Mentoring startups at the Athens Center for Entrepreneurship and Innovation /
Teaching (e.g. Service learning / comunity based learning) Lecturer at Child Entrepreneurship Program (for primary school students) /

Teaching Interests


Modules Taught

  Term/Year Module Title Module Code Subject / Desc
2019/2020; 2020/2021 DATA SCIENCE AND BIG DATA ANALYTICS MS5106
2021/2022 Decision Modelling and Analytics MS222
2021/2022 Decision Theory & Analysis MS5104
2020/2021; 2021/2022 BUSINESS SYSTEMS ANALYSIS MS110
2021/2022 Systems Development & Project Management MS804