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Business & Economics

Dr Declan Fleming

B.Comm., M.B.S.,Ph.D.

 
researcher
 

Biography

Declan completed his B.Comm and MBS (Marketing) at UCG (Now NUIG) and his PhD (Business Administration) at Manchester Business School, University of Manchester. Prior to joining NUIG he worked in GMIT and IT Tralee. In 2010, he was awarded Fellowship of the Marketing Institute of Ireland in recognition of outstanding contribution to the development of Marketing in Ireland. Teaching and Research interests lie in the areas of Strategic Marketing, Selling & Sales Management, and Marketing in Society & Public Policy. He currently Head of the Marketing Discipline and Programme Director for the MSc. Marketing along with the special award Diploma in Sales & Marketing for Medical Technologies.

Peer Reviewed Journals

  Year Publication
(2012) 'Marketing’s response to environmental decline and the call for sustainability'
Walsh, A., Domegan, C. & Fleming, D. (2012) 'Marketing’s response to environmental decline and the call for sustainability'. Social Business, 2 (2):121-143 [Details]
(2012) ''Marketing's response to environmental decline and the call for sustainability''
Walsh, Ann T., Christine Domegan, Declan Fleming (2012) ''Marketing's response to environmental decline and the call for sustainability''. Social Business, 2 (2):121-143 [Details]

Books

  Year Publication
(2007) Marketing Research In Ireland: Theory & Practice.
Domegan, C (2007) Marketing Research In Ireland: Theory & Practice. [Details]
(2007) Marketing Research In Ireland: Theory & Practice.
Drs C. Domegan and D. Fleming, (2007) Marketing Research In Ireland: Theory & Practice. Gill & MacMillan: Gill & MacMillan. [Details]
(2001) Cases in Marketing.
Fleming, D.; Wallace, E (2001) Cases in Marketing. Dublin: Mc-Graw Hill. [Details]
(2001) Cases In Marketing.
Fleming, D (2001) Cases In Marketing. [Details]
(1997) The Graduateship By Distance Learning.
Fleming, D (1997) The Graduateship By Distance Learning. Marketing Institute of Ireland [Details]
(1996) Guide To Exporting.
Fleming, D (1996) Guide To Exporting. : Irish Trade Board. [Details]

Conference Contributions

  Year Publication
(2012) Academy of Marketing Conference,
Leonard, G. & Fleming, D. (2012) A Classification of Stakeholder Orientation. [Conference Paper], Academy of Marketing Conference, Southampton Management School , 02-JUL-12 - 05-JUL-12. [Details]
(2012) A Classification of Stakeholder Orientation,
Leonard, G. & Fleming, D. (2012) Stakeholder Orientation. [Conference Paper], A Classification of Stakeholder Orientation, Academy of Marketing Conference, Southampton Management School , 02-JUL-12 - 05-JUL-12. [Details]
(2012) European Academy of Marketing,
Leonard, G. & Fleming, D. (2012) Stakeholder Social Capital and the Performance Relationship: An Integrative Framework for Stakeholder Marketing. [Conference Paper], European Academy of Marketing, University Institute Lisbon, Portugal , 20-MAY-12 - 22-MAY-12. [Details]

Honours and Awards

  Year Title Awarding Body
2010 Fellow Marketing Institute of Ireland Marketing Institute of Ireland

Professional Associations

  Association Function From / To
Marketing Institute of Ireland Graduate of the Marketing Institute of Ireland 01-JUL-90 / 14-FEB-14

Committees

  Committee Function From / To
Academic Council Member /
College Executive Committee Member Committee Member /
School Executive Committee Member Committee Member /
Part-Time B.Comm. Board Member Board Member /
EMBA Programme Board Member Board Member /
Programme Director for MSc Marketing Programme Director /

Teaching Interests

Postgraduate:
Executive Masters of Business Administration:  Strategic Marketing

MSc Marketing Programme:
Strategic Marketing Policy
Cases in Strategic Marketing
Selling & Sales Management

Undergraduate:
Marketing Policy & Strategy 

Current Postgraduate Students (Research)

  Student Degree Type Type
Anne Walsh Doctorate - Ph.D. (Commerce) Supervisor

Modules Taught

  Term/Year Module Title Module Code Subject / Desc
2013/2014 Marketing Policy & Strategy MK 312 This course examines the process by which marketing can be managed to create and sustain superior performance in the marketplace.
2013/2014 Cases in Strategic Marketing MK565 The course focuses on development, implementation and control of marketing strategies needed to attain and sustain an organisation's competitive advantage. The overarching objective of this course is to develop analytical skills in the formulation and implementation of market driven strategies for an organisation.
2013/2014 Strategic Marketing Policy MK561 The objective of this course is to prepare students for making critical Strategic Marketing decisions in an environment that is becoming ever more complex and fast changing. The course will allow students take an applied approach to develop skills in dealing with Strategic Marketing problems, and to formulate a framework for developing Strategic Marketing plans.
2013/2014 Selling & Sales Management MK568 Sales Management may be described as the engine room of marketing. This course examines key issues in selling and sales management that are critical to business success.