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Courses
Courses
Choosing a course is one of the most important decisions you'll ever make! View our courses and see what our students and lecturers have to say about the courses you are interested in at the links below.
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University Life
University Life
Each year more than 4,000 choose NUI Galway as their University of choice. Find out what life at NUI Galway is all about here.
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About NUI Galway
About NUI Galway
Since 1845, NUI Galway has been sharing the highest quality teaching and research with Ireland and the world. Find out what makes our University so special – from our distinguished history to the latest news and campus developments.
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Colleges & Schools
Colleges & Schools
NUI Galway has earned international recognition as a research-led university with a commitment to top quality teaching across a range of key areas of expertise.
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Research & Innovation
Research & Innovation
NUI Galway’s vibrant research community take on some of the most pressing challenges of our times.
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Business & Industry
Guiding Breakthrough Research at NUI Galway
We explore and facilitate commercial opportunities for the research community at NUI Galway, as well as facilitating industry partnership.
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Alumni, Friends & Supporters
Alumni, Friends & Supporters
There are over 90,000 NUI Galway graduates Worldwide, connect with us and tap into the online community.
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Community Engagement
Community Engagement
At NUI Galway, we believe that the best learning takes place when you apply what you learn in a real world context. That's why many of our courses include work placements or community projects.
Business & Economics
Dr Declan Fleming
Biography
Peer Reviewed Journals
Year | Publication | |
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(2012) | 'Marketing’s response to environmental decline and the call for sustainability'
Walsh, A., Domegan, C. & Fleming, D. (2012) 'Marketing’s response to environmental decline and the call for sustainability'. Social Business, 2 (2):121-143 [Details] |
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(2012) | ''Marketing's response to environmental decline and the call for sustainability''
Walsh, Ann T., Christine Domegan, Declan Fleming (2012) ''Marketing's response to environmental decline and the call for sustainability''. Social Business, 2 (2):121-143 [Details] |
Books
Year | Publication | |
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(2007) | Marketing Research In Ireland: Theory & Practice.
Domegan, C (2007) Marketing Research In Ireland: Theory & Practice. [Details] |
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(2007) | Marketing Research In Ireland: Theory & Practice.
Drs C. Domegan and D. Fleming, (2007) Marketing Research In Ireland: Theory & Practice. Gill & MacMillan: Gill & MacMillan. [Details] |
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(2001) | Cases in Marketing.
Fleming, D.; Wallace, E (2001) Cases in Marketing. Dublin: Mc-Graw Hill. [Details] |
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(2001) | Cases In Marketing.
Fleming, D (2001) Cases In Marketing. [Details] |
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(1997) | The Graduateship By Distance Learning.
Fleming, D (1997) The Graduateship By Distance Learning. Marketing Institute of Ireland [Details] |
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(1996) | Guide To Exporting.
Fleming, D (1996) Guide To Exporting. : Irish Trade Board. [Details] |
Conference Contributions
Year | Publication | |
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(2012) | Academy of Marketing Conference,
Leonard, G. & Fleming, D. (2012) A Classification of Stakeholder Orientation. [Conference Paper], Academy of Marketing Conference, Southampton Management School , 02-JUL-12 - 05-JUL-12. [Details] |
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(2012) | A Classification of Stakeholder Orientation,
Leonard, G. & Fleming, D. (2012) Stakeholder Orientation. [Conference Paper], A Classification of Stakeholder Orientation, Academy of Marketing Conference, Southampton Management School , 02-JUL-12 - 05-JUL-12. [Details] |
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(2012) | European Academy of Marketing,
Leonard, G. & Fleming, D. (2012) Stakeholder Social Capital and the Performance Relationship: An Integrative Framework for Stakeholder Marketing. [Conference Paper], European Academy of Marketing, University Institute Lisbon, Portugal , 20-MAY-12 - 22-MAY-12. [Details] |
Honours and Awards
Year | Title | Awarding Body | |
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2010 | Fellow Marketing Institute of Ireland | Marketing Institute of Ireland |
Professional Associations
Association | Function | From / To | |
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Marketing Institute of Ireland | Graduate of the Marketing Institute of Ireland | 01-JUL-90 / 14-FEB-14 |
Committees
Committee | Function | From / To | |
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Academic Council | Member | / | |
College Executive Committee Member | Committee Member | / | |
School Executive Committee Member | Committee Member | / | |
Part-Time B.Comm. Board Member | Board Member | / | |
EMBA Programme Board Member | Board Member | / | |
Programme Director for MSc Marketing | Programme Director | / |
Teaching Interests
Current Postgraduate Students (Research)
Student | Degree Type | Type | |
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Anne Walsh | Doctorate - Ph.D. (Commerce) | Supervisor |
Modules Taught
Term/Year | Module Title | Module Code | Subject / Desc | |
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2013/2014 | Marketing Policy & Strategy | MK 312 | This course examines the process by which marketing can be managed to create and sustain superior performance in the marketplace. | |
2013/2014 | Cases in Strategic Marketing | MK565 | The course focuses on development, implementation and control of marketing strategies needed to attain and sustain an organisation's competitive advantage. The overarching objective of this course is to develop analytical skills in the formulation and implementation of market driven strategies for an organisation. | |
2013/2014 | Strategic Marketing Policy | MK561 | The objective of this course is to prepare students for making critical Strategic Marketing decisions in an environment that is becoming ever more complex and fast changing. The course will allow students take an applied approach to develop skills in dealing with Strategic Marketing problems, and to formulate a framework for developing Strategic Marketing plans. | |
2013/2014 | Selling & Sales Management | MK568 | Sales Management may be described as the engine room of marketing. This course examines key issues in selling and sales management that are critical to business success. |