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Business & Economics

Ms Tina Flaherty

BSc, MSc

Contact Details

Post Doctoral Researcher
E: TINA.FLAHERTY@nuigalway.ie
 
researcher
 

Biography

Tina Flaherty is a part time lecturer in Marketing at the J.E. Cairnes School of Business and Economics.  After completing her Masters in Strategic Marketing with First Class Honours at NUI Galway in 2014, she was awarded the inaugural three year Research Fellowship with safefood in 2015.  During her time there, she was responsible for coordinating all market research, both quantitative and qualitative, assisting the coordination of the web and social media publishing teams and developing healthy eating and food safety consumer material.  In her role she also provided social marketing knowledge and expertise to the marketing and communications teams when developing behaviour change campaigns. 

Tina has also been involved in a number of research projects within the areas of health, investigating a physical activity strategy for 0-3 year old's with the HSE, and education, developing case studies for testing prototype infrastructure.
 
Her interests lie in sustainability, systems change and digital technologies.  

Research Interests

  • Marketing
  • Digital Marketing
  • Sustainability
  • Systems Social Marketing
  • Digital technologies 
  • Marketing Strategy

Research Projects

  Project Start Date End Date
EU LIFE Peatlands and People

Peer Reviewed Journals

  Year Publication
(2021) 'The Use of Digital Technologies in Social Marketing: A Systematic Review'
Flaherty, T., Domegan, C. and Anand, M. (2021) 'The Use of Digital Technologies in Social Marketing: A Systematic Review'. Journal of Social Marketing, [Details]
(2020) 'Systems Social Marketing and Macro-Social Marketing: A systematic review'
Flaherty, T., Domegan, C., Duane, S., Brychkov, B., and Anand, M. (2020) 'Systems Social Marketing and Macro-Social Marketing: A systematic review'. Social Marketing Quarterly, [Details]
(2019) 'A Dynamic Stakeholder Engagement Framework for Challenging Marketing System Times'
Domegan, C., McHugh, P., Flaherty, T. and Duane, S. (2019) 'A Dynamic Stakeholder Engagement Framework for Challenging Marketing System Times'. Journal Of Macromarketing, [Details]

Book Chapters

  Year Publication
(2020) 'Macro-Social Marketing'
Flaherty, T. and Domegan, C. (2020) 'Macro-Social Marketing' In: The Palgrave Encyclopedia of Social Marketing. UK: Palgrave. [Details]
(2020) 'Stakeholder Analysis'
Flaherty, T., Domegan, C. and McHugh, P. (2020) 'Stakeholder Analysis' In: The Palgrave Encyclopedia of Social Marketing. UK: Palgrave. [Details]

Conference Publications

  Year Publication
(2019) World Social Marketing Conference, Edinburgh, Scotland
Flaherty, T., Domegan, C., Duane, S., Brychkov, D. and Anand, M. (2019) Systems Social Marketing and Macro-Social Marketing: A Systematic Review and Methodological Critique of the Literature and Interventions World Social Marketing Conference, Edinburgh, Scotland [Details]
(2019) Annual Whitaker Institute Research Day, National University of Ireland, Galway, Ireland
Flaherty, T., Domegan, C. and McGloin, A. (2019) Social Marketing and Social Change: The Role of Social Mechanisms in a Facebook Context Annual Whitaker Institute Research Day, National University of Ireland, Galway, Ireland [Details]
(2019) 44th Annual Conference of Macromarketing Society
Domegan, C., Flaherty, T., Duane, S., Brychkov, D. and Anand, M. (2019) Systems Social Marketing and Macro-Social Marketing: A Systematic Review and Methodological Critique of the Literature and Interventions 44th Annual Conference of Macromarketing Society [Details]
(2016) Nutritional Society Summer Conference: New Technology in Nutrition Research and Practice, University College Dublin, Ireland
Flaherty, T. and McGloin, A. (2016) Babies Know the Facts about Folic Nutritional Society Summer Conference: New Technology in Nutrition Research and Practice, University College Dublin, Ireland [Details]
(2016) 2nd Digital Health and Wellbeing, London, United Kingdom
Flaherty, T. and McGloin, A. (2016) Babies Know the Facts about Folic 2nd Digital Health and Wellbeing, London, United Kingdom [Details]

Published Reports

  Year Publication
(2021) Active Play for 0-3 year olds in Galway City: A summary Report and Strategy Toolkit.
Domegan, C. and Flaherty, T. (2021) Active Play for 0-3 year olds in Galway City: A summary Report and Strategy Toolkit. NUI Galway, Whitaker Institute. [Details]
(2020) Physical Activity/Active Play for 0-3 year olds in Galway City: Formative Research Findings.
Domegan, C., Flaherty, T. and Anand, M. (2020) Physical Activity/Active Play for 0-3 year olds in Galway City: Formative Research Findings. NUI Galway, Whitaker Institute. [Details]

Honours and Awards

  Year Title Awarding Body
2015 Awarded Social Marketing Research Fellowship safefood

Professional Associations

  Association Function From / To
Marketing Institute of Ireland (MII) Member /

Committees

  Committee Function From / To
Applied Systems Thinking Research Unit, Whitaker Institute Member /

Reviews

  Journal Role
Journal of Social Marketing Reviewer

Teaching Interests

Tina's teaching interests include:
  • Marketing
  • Digital Marketing
  • Systems Social Marketing
  • Marketing Strategy
  • Marketing Research
Since 2018, Tina has delivered an annual Guest Lecture on ‘Digital & Social Media Analytics' to final year students of the Marketing Discipline at NUI Galway.

Modules Taught

  Term/Year Module Title Module Code Subject / Desc
2019/2020 Brand Management MK341
2020/2021 Principles of Marketing MK204
2020/2021 Cases in Marketing Strategy MK3101
2018/2019 Brand Management MK5110
2020/2021 Brand Management MK341
2020/2021 Cases in Marketing Strategy MK8102
2019/2020 Services Marketing MK5117
2018/2019 Brand Management MK341
2019/2020 Principles of Marketing MK204