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About NUI Galway
About NUI Galway
Since 1845, NUI Galway has been sharing the highest quality teaching and research with Ireland and the world. Find out what makes our University so special – from our distinguished history to the latest news and campus developments.
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Colleges & Schools
NUI Galway has earned international recognition as a research-led university with a commitment to top quality teaching across a rang of key areas of expertise.
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We explore and facilitate commercial opportunities for the research community at NUI Galway, as well as facilitating industry partnership.
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After completing my Masters in Business Studies with First Class Honours at NUI Galway in 2008, I was awarded the inaugural three year Research Fellowship with safefood. During this time I project managed safefood’s first social marketing pilot initiative which addressed the issue of male obesity on the island of Ireland whilst completing my PhD in the area of social marketing partnerships and graduating in 2012.
I joined the Discipline of General Practice in August 2012, as a Social Marketing Postdoctoral Researcher on the SIMPle study, funded by the Health Research Board through their Interdisciplinary Capacity Enhancement (ICE) award. The focus of the SIMPle study is the improvement of the quality and quantity of antibiotic prescribing for urinary tract infections (UTIs). Within the SIMPle study, I applied my skills as both a social marketer and qualitative researcher, to identify the key barriers and facilitators to improved antibiotic prescription and consumption from the perspective of the general practitioner and patient. In collaboration with colleagues in other disciplines such as epidemiology, microbiology, general practice and health economics, these findings were used to design and implement a complex intervention (www.nuigalway.ie/simple).
The ICE awards encourage collaborative learning through the adoption of a team based approach to research whilst supporting researchers to continue to develop their skills through training and mentoring opportunities. I have recently returned from a three week training visit with the Institute of Social Marketing in Stirling University, where I worked with leaders in the field of social marketing and qualitative research. I plan to participate in similar visits to the USA in the near future to pursue my interests in social innovation and novel approaches to facilitating behavioural change including e-health strategy development.
The implementation and evaluation of social marketing partnership strategies when addressing wicked problems emerging in society
The development of complex social marking interventions
Systems thinking to address complex issues
- Innovative approaches to developing social change strategies
- Social Innovation
- The role of social marketing in public health
- Men’s Health
- Social Media
Peer Reviewed Journals
|(2014)|| 'Supporting the Improvement and Management of Prescribing for urinary tract infections (SIMPle): Protocol for a cluster randomised trial'
Duane, S., Callan, A., Galvin, S., Murphy, A. W., Domegan, C., O'Shea, E., Cormican, M., Bennett, K., O'Donnell, M. and Vellinga, A. (2014) 'Supporting the Improvement and Management of Prescribing for urinary tract infections (SIMPle): Protocol for a cluster randomised trial'. Trials, [DOI] [Details]
|(2013)|| 'Get Your Life into Gear. Social Marketing: From Tunes to Symphonies'
Duane, Sinead,Domegan, Christine,Hastings, Gerard,Domegan, Christine (2013) 'Get Your Life into Gear. Social Marketing: From Tunes to Symphonies' In: RoutledgeRoutledge. [Details]
|(2013)|| 'Get Your Life into Gear. Best Practices in Marketing and their Impact on Quality of Life'
Duane, Sinead,Domegan, Christine,Alves, Helena,Vazquez (2013) 'Get Your Life into Gear. Best Practices in Marketing and their Impact on Quality of Life' In: SpringerSpringer. [Details]
|(2010)|| Get Your Life in Gear-Truck driver workplace program. 9th International Congress of the International Association on Public and Nonprofit Marketing.
Duane, S (2010) Get Your Life in Gear-Truck driver workplace program. 9th International Congress of the International Association on Public and Nonprofit Marketing. Bucharest, Romania: Conference Paper [Details]