Entry Points (2021)
503 *including interview points

Course Overview

This programme is delivered at the Shannon College campus in Co Clare. 

The Bachelor of Business Studies in International Hotel Management at Shannon College of Hotel Management gives students the unique opportunity to combine professional practical training, language development, extensive business studies theory and hands on work experience in the international hotel industry. This combination of practical learning and theory creates a dynamic, confident graduate who is well equipped to begin their career in business management in the hotel industry or in a host of other industries. Students will gain international experience during their studies, making them highly sought after graduates. This has been reflected in the 100% employment record on graduation day since the college was founded. This is the perfect qualification for a student who is interested in a global profession that is varied, unpredictable, exciting and challenging, with boundless opportunities for career growth and progression.

Applications and Selections

Who Teaches this Course

  • Dr Phillip J Smyth – Head of Shannon College of Hotel Management 
  • Deborah O Hanlon – Deputy Head of Shannon College of Hotel Management 
  • Adrian Sylver- Deputy Head of Shannon College of Hotel Management 
  • Dave o Donovan- Programme Leader- Bachelor of Business Studies in International Hotel Management 

Requirements and Assessment

Key Facts

Entry Requirements

Minimum Grade H5 in two subjects and passes in four other subjects at O6/H7 level in the Leaving Certificate, including Irish, English, another language, Mathematics, and any two other subjects recognised for entry purposes.  

Note: All applicants who apply to Shannon College will be invited to attend an interview, for which up to 300 CAO points may be awarded. Shannon College will contact all students directly by post after CAO closing dates to arrange their interview. Please notify Shannon College’s Admissions Office if you do not receive correspondence from the college shortly after the CAO closing dates. Interviews are normally held in April and also in July as the course is not restricted

Additional Requirements

Including interview points. See www.shannoncollege.com for more details.

4 years and 9 months

Next start date

September 2022

A Level Grades (2021)

See www.shannoncollege.com for minimum A Level grades

Average intake


QQI/FET FETAC Entry Routes

3 (More Info)

Closing Date
NFQ level

Mode of study

ECTS weighting




Course code

Course Outline

Year 1 · Study at Shannon College

Professional, practical training forms an essential part of the Year 1 studies as students rotate between seven professional classes – Front Office, IT, Accommodation Services, Skills for Work Life, Food Science, Restaurant Service and Culinary Arts.

Business modules such as Accounting and Management are also introduced and students study their second language (French, German, Spanish, English or Intercultural Communication).

Year 2 · Professional Operative Work Placement
The Year 2 work placement is a 12 month paid professional work placement in leading European hotels. Student spend this time working in a variety of different departments within their hotel. This experience is design to reinforce the training in Year 1 and improve knowledge of industry practice and systems. Students also have the opportunity to work in different parts of Europe, improve their language skills and experience a new culture.

Year 3 · Study at Shannon College
In Year 3, students advance from their practical training and the introduction in Year 1 and instead focus on modules improving their industry knowledge and management skills. They will study modules such as Rooms Division Management and Hospitality Law. The language module is continued and more advanced business modules such as Business Finance and Marketing Principles are studied.

Year 4 · Study at Shannon College
Students concentrate on advanced business modules such as Performance Management & Control and Research Methods. Important strategic subject areas such as Entrepreneurship and Strategic Management prepare students for their future careers in a variety of sectors. In Year 4, students will also have the opportunity to choose elective subjects in both semesters. These electives are in areas where the student has developed a particular interest such as Culinary Arts, Event Management, Wine Appreciation and many more.

Trainee Management Work Placement
At the end of Year 4, students commence a trainee management work placement which is the students’ first job and the beginning of their career.  International hotel companies visit Shannon College to recruit students onto management development programmes and as direct hires in properties around the world.


Curriculum Information

Curriculum information relates to the current academic year (in most cases).
Course and module offerings and details may be subject to change.

Glossary of Terms

You must earn a defined number of credits (aka ECTS) to complete each year of your course. You do this by taking all of its required modules as well as the correct number of optional modules to obtain that year's total number of credits.
An examinable portion of a subject or course, for which you attend lectures and/or tutorials and carry out assignments. E.g. Algebra and Calculus could be modules within the subject Mathematics. Each module has a unique module code eg. MA140.
Some courses allow you to choose subjects, where related modules are grouped together. Subjects have their own required number of credits, so you must take all that subject's required modules and may also need to obtain the remainder of the subject's total credits by choosing from its available optional modules.
A module you may choose to study.
A module that you must study if you choose this course (or subject).
Required Core Subject
A subject you must study because it's integral to that course.
Most courses have 2 semesters (aka terms) per year, so a three-year course will have six semesters in total. For clarity, this page will refer to the first semester of year 2 as 'Semester 3'.

Year 4 (60 Credits)

Optional SC4131: Advanced Beverage Studies - 5 Credits - Semester 7
Optional SC4132: Advanced Culinary Studies - 5 Credits - Semester 7
Optional SC4133: Spanish - 5 Credits - Semester 7
Optional SC4134: Facilities Management - 5 Credits - Semester 7
Optional SC4115: Management of Organisational Change - 5 Credits - Semester 7
Optional SC4108: English as a Foreign Language - 5 Credits - Semester 7
Optional SC4126: English for Business - 5 Credits - Semester 7
Optional SC4109: German - 5 Credits - Semester 7
Optional SC4107: French - 5 Credits - Semester 7
Required SC4129: Performance Management and Cost Control - 5 Credits - Semester 7
Required SC4100: Applied Research Methods - 5 Credits - Semester 7
Required SC4102: Strategic Management and Hotel Simulation - 5 Credits - Semester 7
Required SC4103: Marketing Management - 5 Credits - Semester 7
Required SC4118: Revenue Management - 5 Credits - Semester 7
Optional SC4128: Intercultural Communication and Management - 5 Credits - Semester 8
Optional SC4113: Event Management - 5 Credits - Semester 8
Optional SC4119: Asset Management - 5 Credits - Semester 8
Optional SC4112: Organisational Behaviour for Managers - 5 Credits - Semester 8
Optional SC4135: Final Year Research Project - 10 Credits - Semester 8
Optional SC4136: Public Speaking for Hotel Professionals - 5 Credits - Semester 8
Required SC4106: Enterpreneurship - 5 Credits - Semester 8
Required SC4130: Head of College Keynote Speaker Programme - 5 Credits - Semester 8
Required SC4105: Principles of Tourism - 5 Credits - Semester 8
Required SC4104: International HRM - 5 Credits - Semester 8

Further Education

Upon completion of the BBS degree, Shannon College graduates find that there are many postgraduate opportunities open to them in the business, hospitality and tourism disciplines. Postgraduate programmes in the business discipline that are popular among Shannon graduates include marketing, human resources management, accounting and business information systems.

Why Choose This Course?

Career Opportunities

Students who complete this degree programme have a wide range of career opportunities both within the hospitality sector and in many other areas of business. They are highly ought after by employers to work in exciting businesses all over the world. 
Combine Practical Skills and Theory
Students have the chance to learn hands on practical skills while developing their theoretical knowledge. This variety makes the course really enjoyable for students and ensures they are industry ready. 
Opportunities to Travel 
Hospitality is a global industry with career opportunities all over the world. 

Who’s Suited to This Course

Learning Outcomes


Work Placement

Shannon College has strong partnerships with industry, working with over 100 Hotels across 16 countries worldwide. Students will work for a total of 21 months during their degree programme, gaining invaluable international experience within the hotel industry while also improving their language and communication skills.

Study Abroad

Related Student Organisations

Course Fees

Fees: EU

€7,590 p.a. 2021/22

Fees: Tuition

€4,450 p.a. 2021/22

Fees: Student Contribution

€3,000 p.a. 2021/22

Fees: Student levy

€140 p.a. 2021/22

Fees: Non EU

€13,640 year 1. 2021/22

Find out More

Sarah OMahaony 

Marketing Manager 

Shannon College of Hotel Management

Shannon Airport
Co Clare 
T + 353 91 497216



Youtube : https://www.youtube.com/channel/UCZ85U1YD7EZe1STNG-fosrg

What Our Students Say


Philip Egan |   BBS in International Hotel Management

The lecturers at Shannon take a personal interest in the development of each individual student. This approach has given me the confidence to set goals for myself in the industry and has equipped me with the tools to achieve them. This has led me to securing my current position as Assistant Accommodation Manager at Fairmont St. Andrews Hotel, Scotland.


  • Shannon College Undergrad Prospectus

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  • Shannon College Postgrad Courses

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  • Shannon College International

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  • QQI / FETAC Pathways Guide

    QQI / FETAC Pathways Guide PDF (45MB)