When Behavioural Change Meets Technology Design

May 21 2018 Posted: 14:48 IST

Dr Veronica McCauley and Dr Kevin Davison, School of Education, NUI Galway will present a case study at the 8th National Social Marketing Conference: Co-Creating Change (http://conference.ie/Conferences/index.asp?Conference=554) (#CCCSMC2018), 25th May, that outlines an engaging scenario of where behavioural change meets technology design, be it in game design with Coderdojo or in their latest article, in the design of an marine iBook for the formal secondary school classroom.

The article that the book is based on is cited below and will be available on ARAN in pre-print form shortly:

Domegan, C.; McHugh, P., McCauley, V., and Davison, K. (2018) 'Co-creating a Sea Change campaign for Ocean Literacy in Europe: A digital interactive tool for environmental behavioural change' In: Social Marketing in Action: Cases from Around the World. New York: Springer. 

Jim Lenaghan

School of Education

Follow @edtechne


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