Jul 14 2008 Posted: 00:00 IST
NUI Galway is pleased to announce that Caroline Loughnane has joined the University as Director of Marketing and Communications. She has worked in education marketing for the last ten years, and as Head of Marketing at the University of Birmingham for the last five years. Ms Loughnane is a graduate of NUI Galway, having completed her BA in English and History in 1993, and an MA in English Literature (1996). She also holds a Higher Diploma in Education from Galway (1998) and a Postgraduate Diploma in Marketing from the Chartered Institute of Marketing. Caroline, originally from Gort, Co. Galway, brings with her over ten years experience in marketing and communications in the education sector. During her time at Birmingham, she was responsible for an extensive rebranding of the University, the development of a postgraduate recruitment strategy, internal communications to support a University-wide restructure, integrated marketing and communications campaigns, and developing innovative approaches to student recruitment in a highly competitive undergraduate market. Speaking about her appointment, Ms Loughnane said: "I am delighted to be joining NUI Galway at such an exciting time for the University. NUI Galway is one of Ireland's top universities and has ambitious plans for the future. I am looking forward to the opportunity of taking the University into the next phase of its development, and to building on the excellent work that has already taken place in raising the University's profile, nationally and internationally." Ms Loughnane added: "The Higher Education sector has transformed itself over the last ten years and universities are now competing in a global arena. Marketing and Communications have a key role to play in enabling Irish Universities to compete on an international stage."