Course Overview

100%This MSc has been specifically designed to provide recently qualified marketing graduates with professional marketing experience, while allowing Irish companies to develop and enhance their marketing capabilities. The Marketing Discipline at NUI Galway collaborates with Irish based companies to define job specifications for the marketing graduates. Participating companies come from a wide variety of industry sectors including: manufacturing, software, leisure, telecommunications and social & non-profit.

‌The MSc (Marketing Practice) is designed for business degree holders with a marketing specialisation, or those who hold a postgraduate qualification in business, with a marketing specialisation. The programme runs from September to July and during this time graduates are based predominately in their host company, while returning to the University to undertake selected courses and modules. Graduates are paid by their host company while on placement. Each year approximately 90% of participants have the opportunity to remain in their host companies on completion of the programme.

  • Graduates are paid by their host company while on placement;
  • The Postgraduate Director is available in person, by phone, and by email to provide ongoing mentoring and support to graduates throughout their placement. In-company visits are carried out to review and facilitate graduate progress and performance.

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Applications and Selections

Applications are made online via The Postgraduate Applications Centre (PAC). Relevant PAC application code(s) above. As part of your application you must provide a two page Curriculum Vitae. It is strongly recommended that you follow the Personal Statement and CV Guidelines available here: MSc (Marketing Practice) Personal Statement & CV Guidelines

If you are called to interview as part of the application process, this document will be of use: MSc Marketing Practice_Interview Preparation

Who Teaches this Course

Requirements and Assessment

Key Facts

Entry Requirements

MSc (Marketing Practice) Personal Statement & CV Guidelines

Normally a Bachelor of Commerce or equivalent business degree, with a Second Class Honours or higher, and a significant specialisation in marketing. NQA1 Level 8 or equivalent. GPA 3.0 or equivalent. A requirement of accepting an offer of a place on this programme is that graduates are willing to be placed in a host company anywhere in the country.


Additional Requirements

Duration

1 year, full-time

Next start date

September 2018

A Level Grades ()

Average intake

30–35

Closing Date

Friday March 9th 2018

Next start date

September 2018

NFQ level

Mode of study

Taught

ECTS weighting

90

Award

Postgraduate Course of the Year

CAO

PAC code

GYC15

Course Outline

The programme runs from September to July. Graduates complete a three week induction programme prior to starting a 37-week paid work placement with their host company. During their placement typical tasks undertaken by the graduates include:

  • digital marketing management and implementation;
  • market research;
  • event management, particularly trade show planning and participation;
  • development of promotional material and advertising campaigns;
  • online marketing, including website maintenance, search engine optimisation and social media management;
  • database management and direct mail campaigns;
  • strategic marketing planning, including market segmentation

Ultimately, the precise nature of marketing activities undertaken will be determined by the nature of the host organisation and the industry context.

During placement graduates return to campus to complete the following six taught modules:

  • Digital Marketing Management
  • Inbound Marketing Strategy
  • Workplace Skills for Marketing Professionals
  • Marketing Communications Management
  • Marketing Consulting in Action
  • Marketing Research and Strategy

Students also work on an Applied Marketing Project from the beginning of their placement.

Curriculum Information

Curriculum information relates to the current academic year (in most cases).
Course and module offerings and details may be subject to change.

Glossary of Terms

Credits
You must earn a defined number of credits (aka ECTS) to complete each year of your course. You do this by taking all of its required modules as well as the correct number of optional modules to obtain that year's total number of credits.
Module
An examinable portion of a subject or course, for which you attend lectures and/or tutorials and carry out assignments. E.g. Algebra and Calculus could be modules within the subject Mathematics. Each module has a unique module code eg. MA140.
Optional
A module you may choose to study.
Required
A module that you must study if you choose this course (or subject).
Semester
Most courses have 2 semesters (aka terms) per year.

Year 1 (90 Credits)

Required MK5123: Applied Marketing Project


12 months long | Credits: 10

Students complete an Applied Research Project (minor dissertation) focusing on the application of marketing theory, under the supervision of staff members. In selecting a topic for this project, students are advised that highest marks are awarded for projects that bring value to their host companies. This project must be completed by a date in the summer, specified by the Discipline of Marketing.
(Language of instruction: English)

Learning Outcomes
  1. Conduct research and demonstrate that the students have developed intellectual insight into the topic as well as an understanding of the relevant theories.
  2. Identify an opportunity or challenge facing their host company and make decisions around relevant research questions/hypothesis and appropriate research design.
  3. Complete a critical literature review.
  4. Engage with qualitative and/or quantitative research methods.
  5. Where appropriate, undertake field work, managing for access ethical issues and practicalities associated with data collection.
  6. Implement appropriate data analysis strategies.
  7. Organise, write and present a research dissertation with appropriate referencing.
  8. Demonstrate a clear understanding of the relevance of marketing theory to the practice of marketing, and how to apply this theory in practice.
  9. Appreciate marketing processes and limits, and its impact on achieving organisational strategic objectives.
Assessments
  • Research (100%)
Teachers
The above information outlines module MK5123: "Applied Marketing Project" and is valid from 2018 onwards.
Note: Module offerings and details may be subject to change.

Required MK582: Marketing Communications Management


Semester 1 | Credits: 5

As technology continues to drive the practice of marketing, Marketing Professionals are constantly bombarded with emerging technology and feel enormous pressure to keep up-to-date on everything… multi-channel marketing, account-based marketing, content marketing, inbound marketing, marketing attribution, marketing analytics, SEO, SEM, marketing qualified leads, sales qualified leads, lead generation and nurturing using automated email …. the list is endless and new additions are relentlessly added to the list every day. We are expected to drive sales like never before, and to combine art and science in a way Marketers never could before (enabled by digital transformation). Help! What is a Marketer to do these days? How can we keep up? In this module we explore the challenge of keeping up to date while retaining our sanity, maximising our impact while minimising stress. We also focus on three of the current ‘buzz’ topics which are lately calling for our attention i.e. marketing automation, analytics and attribution, all in the context of the integration of marketing and sales.
(Language of instruction: English)

Learning Outcomes
  1. Learn how to keep up-to-date with the practice of Marketing and learn how to build your “Tech Stack” as you progress through the MSc Marketing Practice programme.
  2. Understand the impact digital transformation has on the integration of Marketing and Sales.
  3. Learn about Marketing and Sales Automation technology and explore the offerings of leading providers.
  4. Develop an appreciation for the importance of Marketing Analytics as a foundation for marketing decision-making, while learning to use a variety of tools to enable you to use Marketing Analytics in your everyday work.
  5. Understand the importance of Marketing Metrics and knowing the impact Marketing has through exploring principles of Marketing Attribution, from establishing Key Performance Indicators (KPIs) to working out the return on marketing investment.
  6. Write, structure and format a commercial report, complete with Speedbrief.
Assessments
  • Continuous Assessment (100%)
Teachers
The above information outlines module MK582: "Marketing Communications Management" and is valid from 2018 onwards.
Note: Module offerings and details may be subject to change.

Required MK5131: Marketing & Sales Automation, Analytics & Attribution


Semester 1 | Credits: 5

As technology continues to drive the practice of marketing, Marketing Professionals are constantly bombarded with emerging technology and feel enormous pressure to keep up-to-date on everything… multi-channel marketing, account-based marketing, content marketing, inbound marketing, marketing attribution, marketing analytics, SEO, SEM, marketing qualified leads, sales qualified leads, lead generation and nurturing using automated email …. the list is endless and new additions are relentlessly added to the list every day. We are expected to drive sales like never before, and to combine art and science in a way Marketers never could before (enabled by digital transformation). Help! What is a Marketer to do these days? How can we keep up? In this module we explore the challenge of keeping up to date while retaining our sanity, maximising our impact while minimising stress. We also focus on three of the current ‘buzz’ topics which are lately calling for our attention i.e. marketing automation, analytics and attribution, all in the context of the integration of marketing and sales.
(Language of instruction: English)

Learning Outcomes
  1. Learn how to keep up-to-date with the practice of Marketing and learn how to build your “Tech Stack” as you progress through the MSc Marketing Practice programme.
  2. Understand the impact digital transformation has on the integration of Marketing and Sales.
  3. Learn about Marketing and Sales Automation technology and explore the offerings of leading providers.
  4. Develop an appreciation for the importance of Marketing Analytics as a foundation for marketing decision-making, while learning to use a variety of tools to enable you to use Marketing Analytics in your everyday work.
  5. Understand the importance of Marketing Metrics and knowing the impact Marketing has through exploring principles of Marketing Attribution, from establishing Key Performance Indicators (KPIs) to working out the return on marketing investment.
Assessments
  • Continuous Assessment (100%)
Teachers
The above information outlines module MK5131: "Marketing & Sales Automation, Analytics & Attribution" and is valid from 2018 onwards.
Note: Module offerings and details may be subject to change.

Required MK589: Marketing Consulting in Action


Semester 1 | Credits: 5

So it is time to get real! The MSc Marketing Practice programme starts with this five credit module where you work as part of a Marketing Consulting group to bring real value to a real company. The process starts with a client client meeting where the client outlines a challenge or an opportunity facing their company. You are asked, along with your Marketing team, to work out how you can help this company over the following two week period. The objective of this module is to challenge you to think for yourself instead of waiting to be told what to do by someone else… there is no brief, you have to work that out for yourself, with your team. It is you who listens to the company and are challenged to then go back to them with a proposal that clearly outlines how you will deliver value to them, on time and within budget. This module serves as a wonderful ‘warm-up’ (or wake up!) for your placement encouraging you to bring together everything you have learned about Marketing during your undergraduate studies and put it into practice. You will be surprised at how much you already know and how much value you can really bring! It is time to combine your knowledge and experience with inspiration and support drawn from collaborating with your team. This is a fun, interactive, challenging, action-based learning opportunity that students love!
(Language of instruction: English)

Learning Outcomes
  1. Work effectively as part of a team and alongside other teams towards delivering common goals.
  2. Think for yourself and be accountable for your actions, even while collaborating.
  3. Conduct business professionally, with integrity and to the highest standards of excellence at all times.
  4. Set SMART objectives to deliver value, real value, which is measureable.
  5. Develop and deliver a persuasive proposal.
  6. Use Excel to plan the implementation of whatever marketing activities you propose to undertake.
  7. Write, structure and format a commercial report, complete with Speedbrief.
Assessments
  • Continuous Assessment (100%)
Teachers
The above information outlines module MK589: "Marketing Consulting in Action" and is valid from 2018 onwards.
Note: Module offerings and details may be subject to change.

Required MK5122: Inbound Marketing Strategy


Semester 1 | Credits: 5

Inbound marketing is used by both global companies (e.g. Starbucks, Taco Bell, American Express, Microsoft, IBM, Tesco, etc.) and small businesses alike as a means of engaging their target audience, driving quality lead growth and ultimately their bottom line. Hubspot, the acknowledged global leader in Inbound Marketing, promotes a simple but powerful model based around four primary actions (Attract, Convert, Close, Delight) that businesses must take in order to get more visitors, leads, customers, and promoters. Included in this methodology are the tools and technology that companies typically use to accomplish these goals.
(Language of instruction: English)

Learning Outcomes
  1. Understand the Inbound Methodology and how it helps businesses attract, convert, close and delight customers.
  2. Understand the importance of buyer personas in relation to a company's marketing efforts, and how to leverage them as part of an inbound marketing strategy.
  3. Learn how to naturally attract inbound traffic that they can then convert, close, and delight over time.
  4. Be able to develop a sophisticated strategy to grow business leads and ultimately sales, through the integration of marketing and sales tactics using up-to-the minute online technology and automation.
Assessments
  • Continuous Assessment (100%)
Teachers
Reading List
  1. "Inbound Marketing, Revised and Updated: Attract, Engage and Delight Customers Online" by Brian Halligan, Dharmesh Shah.
    Publisher: Wiley
The above information outlines module MK5122: "Inbound Marketing Strategy" and is valid from 2016 onwards.
Note: Module offerings and details may be subject to change.

Required MK5127: Mindful Leadership in Marketing & Sales


Semester 1 and Semester 2 | Credits: 5

Working in the fast-paced, exhilarating and creative field of marketing and sales represents an attractive professional career path for many graduates, yet to succeed and lead in this dynamic environment requires resilience, tenacity and an ability to cope under pressure. This module underpins the entire MSc Marketing Practice programme with its motto of “If it’s gonna be, it’s up to me!” The objective of the module is to equip students with the motivation, attitude, knowledge and skills required to resiliently launch and sustain successful careers in Marketing. They will also be challenged to consider the potential impact they, as Marketing Professionals, can have on shaping society and caring for our planet as they evolve into the leaders of tomorrow.
(Language of instruction: English)

Learning Outcomes
  1. Lead from the future as it emerges through exploring Otto Scharmer’s, Theory U.
  2. Develop Emotional Intelligence (EI), understanding the theory behind EI and how to apply it personally and professionally.
  3. Explore neuroscience and learn how to enhance performance and create more success in life through disciplining the mind and rewiring the brain.
  4. Manage anxiety and stress in the workplace, while improving mental clarity and ability to concentrate and learn, through the practice of Mindfulness.
  5. Easily integrate exercise into everyday life in an enjoyable way to enhance cognitive ability, creativity and ability to cope with stress.
  6. Eat healthily through developing an understanding of the effects of food on cognition.
  7. Engage in reflective practice as part of the on-going development of expert knowledge, skills and professional competence.
Assessments
  • Continuous Assessment (100%)
Teachers
Reading List
  1. "Theory U Leading from the Emerging Future" by Scharmer, Otto
    Publisher: Berrett-Koehler Publishers, Inc.
  2. "Leading from the Emerging Future: From Ego-system to Eco-system Economies" by Scharmer, Otto & Kaeufer, K.
    Publisher: Berrett-Koehler Publishers
  3. "Emotional Intelligence, Why it can matter more than IQ" by Goleman, Daniel
    Publisher: Bloomsbury Publishing Plc.
  4. "Mindset, The New Psychology of Success" by Dweck, Carol. S
    Publisher: Random House USA Inc.
  5. "Minduflness for Beginners: Reclaiming the Present Moment - and Your LIfe" by Kabat-Zinn, Jon
    Publisher: Sounds True Inc.
  6. "Harnessing the Science of Persuasion" by Cialdini, Robert B.
    Publisher: Harvard Business Review, April
    Chapters: pgs 72-79
  7. "How to persuaade people to say yes" by Cialdini, R., Goldstein, N., Martin. S.
    Publisher: www.trainingjournal.com
    Chapters: p36-40
  8. "Addressing the blind spot of our time. Executive summary from "Theory U: Leading rom the future as it emerges" by Scharmer, Otto
    Publisher: MIT Leadership Centre http://mitleadership.mit.edu/pdf/Theory_U_Exec_Summary.pdf
    Chapters: Accessed 4 Sept. 2013
  9. "Leadership that gets results" by Goleman, Daniel
    Publisher: Harvard Business Review March-April, p 78-90
  10. "What makes a leader?" by Goleman, Daniel
    Publisher: Harvard Business Review, March-April, p78-90
  11. "The art of powerful questions: catalysing insight, innovation & action." by Vogt, Eric E., Brown, J., Isaacs, D.
    Publisher: Mill Valley, CA. Whole Systems Associates
  12. "Manage your energy, not your time." by Schwartz, Tony
    Publisher: Harvard Business Review, October, p63-73
The above information outlines module MK5127: "Mindful Leadership in Marketing & Sales" and is valid from 2018 onwards.
Note: Module offerings and details may be subject to change.

Required MK5106: Digital Marketing Strategy and Management


Semester 2 | Credits: 10

It took the telephone 75 years to reach 50 million users, the game Angry Birds reached that milestone in 35 days. ‘The world of digital media is changing at a phenomenal pace. Constantly evolving technologies are transforming not just how we access our information but how we interact and communicate with one another on a global scale. No longer, the preserve of tech-savvy early adopters; digital technologies today are seamlessly integrated by ordinary people into their everyday lives’ (Ryan, 2014). By focusing on best practice, this practical and informative module will ensure you have the foundation to work in the digital marketing area and know how to further develop your digital marketing skills. The aim of this ten credit module is to provide students with the knowledge and skill-set to conceptualise and deliver a creative digital marketing campaign which can be integrated into an overall marketing strategy.
(Language of instruction: English)

Learning Outcomes
  1. Website Fundamentals: Learn how the internet works, and how websites are rendered, registered, hosted, developed, maintained and measured across all devices.
  2. Search Engine Optimisation: Ascertain the business conversion search queries for a website, while maximising on page optimisation opportunities and identifying technical SEO issues that impede the website from ranking higher.
  3. Paid Search Engine Advertising: Execute the fundamentals of planning, executing and measuring a Google Adwords campaign.
  4. Digital Marketing Campaign Integration: From value proposition development to attribution modelling, remember the creative process is still vitally important!
  5. Tech Stack & Certification: Build your digital marketing technical skills and your repertoire of globally recognised certifications for digital marketing.
Assessments
  • Continuous Assessment (100%)
Teachers
The above information outlines module MK5106: "Digital Marketing Strategy and Management" and is valid from 2018 onwards.
Note: Module offerings and details may be subject to change.

Required MK584: Marketing Research & Strategy


Semester 2 | Credits: 5

Organisations operate in a dynamic marketplace - competition, consumers, technology, media and market forces redefine industries every day. This module combines an exposure to the latest concepts and techniques used in Marketing Research and Strategy. The focus is on how students can practically create and sustain value for their companies, both organically and strategically. Topics cover all stages of the what, how, where, when and why of Marketing Research and students also enhance their ability to think strategically and develop decision-making capabilities in a business context. The module is highly interactive and problem-based, with an emphasis on real life cases currently happening in the business world. A practically-oriented module designed to turn students into fully-equipped marketing research and strategy professionals..
(Language of instruction: English)

Learning Outcomes
  1. A comprehensive understanding of the nature and role of market research and strategic marketing.
  2. The skills to analyse specific marketing scenarios and use appropriate market research methodologies.
  3. The ability to recommend marketing strategies that align forces in the external environment with the core competencies of your organisation.
  4. Demonstrate group-based analytical, verbal and listening skills in breakout sessions.
  5. Present, in written and verbal forms, your research objectives and strategic insights.
  6. Write up a Professional Industry Analysis.
Assessments
  • Continuous Assessment (100%)
Teachers
The above information outlines module MK584: "Marketing Research & Strategy" and is valid from 2018 onwards.
Note: Module offerings and details may be subject to change.

Required MK586: Marketing Placement


12 months long | Credits: 45

There is strong evidence to suggest that placements and work experience are extremely valuable to students, both in terms of their academic performance in their chose profession and enhancing their employability. In the MSc Marketing Practice we recognise that every student is different. So getting the ‘fit’ right between the student and the host company for placements is a priority for us. This is made possible by the broad range of companies who apply to take students from this programme every year, from tech start-ups to multi-nationals, across every conceivable sector. Students have the opportunity to seek a general marketing role in a company or a placement where they can focus on the area of marketing of their choice including digital marketing, brand management, marketing analytics, and inside sales, As placements are paid, employers regard students on this programme as real employees and expect them to bring value. So you are guaranteed to be challenged and supported simultaneously as you gain practical marketing experience. From the start we encourage students to look within in order to acknowledge who they truly are, what they like to do, what makes them happy, what they are really good at, what they would like to be really good at and to acknowledge their values, desires and ambitions. And then we actively help students to seek and secure a position in a company where they will thrive and grow, both personally and as a Marketing Professional, over a 37 week paid professional placement.
(Language of instruction: English)

Learning Outcomes
  1. Develop a greater understanding of yourself and where you best fit and thrive in the workplace as a Marketing Professional at this early stage in your career.
  2. Learn how to develop a CV that makes you stand out from the crowd, and how to engage in job-search and recruitment processes so you successfully secure the positions you really want.
  3. Understand the importance of lifelong learning, and be able to demonstrate the ongoing and continuous development of your own knowledge and technical skills (Tech Stack). Progressively develop your own unique Professional Skills Profile to best reflect and ‘package’ your experience and skills to date, essential for career progression.
  4. Learn how to excel in the workplace, how to really stand out, through ongoing reflection (daily/weekly activity logs) and analysis of your own performance (Mid-Placement Review with your boss), so you can clearly demonstrate the value you bring to your employer at all times.
  5. Develop your interpersonal skills as you learn to collaborate, persuade and negotiate with colleagues and bosses in the real world of work.
  6. Grow in confidence as you practice marketing, building resilience as you navigate the challenges and opportunities the workplace presents.
Assessments
  • Continuous Assessment (100%)
Teachers
The above information outlines module MK586: "Marketing Placement" and is valid from 2018 onwards.
Note: Module offerings and details may be subject to change.

Why Choose This Course?

Career Opportunities

This programme has a consistent 100% Employabilty Rate. Some are retained by their host companies while the remaining graduates rapidly secure employment as a direct result of participation on the programme. Graduates build successful marketing careers globally in various organisations from multinationals Unilever PLC and Johnson & Johnson, to companies such as Supermacs and Dubarry and public sector organisations including Bord Bia and ESB ecars.

Employers Mktg Prac

Variety of Host Companies

The Marketing Discipline at NUI Galway collaborates with Irishbased companies to define job specifications for students on the programme. Companies of all sizes apply to become host companies on this programme, from tech start-ups to multinationals across every imaginable sector.

Mentoring

The Programme Director provides ongoing mentoring and support to graduates throughout their placement. In-company visits are carried out to review and facilitate graduates’ progress and performance.

Marketing Skills Training

As well as the three week induction programme, graduates return to campus on three occasions for workshops, each of four days duration. The taught modules are Digital Marketing Management, Marketing Communications Management, Inbound Marketing, Marketing Research & Strategy, Marketing Consulting in Action, Professional Development in Marketing and Workplace and Skills for Marketing Professionals. Graduates also complete a Marketing Project on behalf of their host company.

 

 

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Who’s Suited to This Course

Learning Outcomes

 

Work Placement

Study Abroad

Related Student Organisations

Course Fees

Fees: EU

€7,250 p.a. 2018/19

Fees: Tuition

€7,026 p.a. 2018/19

Fees: Student levy

€224 p.a. 2018/19

Fees: Non EU

€N/A

 Due to visa restrictions, this programme is not open to Non-EU students

Postgraduate students in receipt of a SUSI grant – please note an F4 grant is where SUSI will pay €2,000 towards your tuition.  You will be liable for the remainder of the total fee.  An F5 grant is where SUSI will pay TUITION up to a maximum of €6,270.  SUSI will not cover the student levy of €224.

Eoghan

Eoghan McGregor |   Account Manager, Google

I know I wouldn't be where I am today without the programme. I hit the ground running when I finished and I haven’t looked back since! I would recommend it to anyone who really wants to drive their career in the right direction. This should be the stepping stone and foundation for anyone who wants to pursue an exciting career in marketing.
Emma

Emma Roche |   Marketing and Brand Executive at Irish Pride Fine Foods

I am absolutely LOVING my work placement as the experience that I’m gaining is incredible. It will be a massive selling point for me in any interview after my placement, as it is allowing me to apply my learnings in a real work environment. I have a huge amount of responsibility and have designed and implemented a number of different campaigns for new product launches and co-promotions e.g. The Irish Pride Bunsters & Calor BBQ Summer Promotion. I also enjoyed the workshops organised in Galway. They are always extremely interesting and beneficial to both myself and the company. One of my favourite aspects of the programme was the assignments we undertook. These are all designed to further enable us to add value to our organisations.
Darragh

Darragh Broderick |   Inbound Marketing Specialist at Brightwork

I chose the MSc (Marketing Practice) to fulfil my ambition of becoming an accomplished marketing professional. This course promised practical learning far superior to that of a classroom and it has absolutely delivered. I have developed relevant and differentiating marketing skills and acquired experiences which I am confident will serve me throughout my career.
Jane

Jane Cullen |   Marketing Executive at MediaHQ

The MSc (Marketing Practice) in NUI Galway contained all of the necessary elements to develop myself as a marketing professional. My favourite part of the programme was the placement. Throughout the year, I created and managed several projects for my host company. This experience allowed me to put theory into practice and coupled with lecturer feedback, provided the richest and most rewarding learning opportunities of the course. I would recommend it to anyone who really wants to drive their career in the right direction.
Jennifer

Jennifer O' Leary |   ESB Innovation Marketing Assistant

I was absolutely thrilled when I was accepted onto the MSc (Marketing Practice) programme. I can honestly say it has been one of the most rewarding and challenging years of my life. This masters is exactly what I wanted when finishing my undergrad – hands on experience, challenging and to learn as much as possible. I really enjoyed doing each assignment because you learn so much which each one. There is also a fantastic support system in NUIG. One of my highlights of the year was that I got the opportunity to interview many marketing professionals during my research and project manage events of over 100 people. Your assignments come to life in this masters, and there is no better feeling watching your work being implemented in the work place!! I feel this course has given me the best start on my marketing career and I am so thankful I was accepted!
Michaela

Michaela Browne |   Marketing Executive - Burke Insurances Ltd

I was placed in Burke Insurances, an insurance brokerage in Galway. My placement was a little different to others in that I worked for Burke Insurances Monday to Wednesday and on Thursday and Friday I worked for a group of 18 brokerages based all across Ireland part of the Source Broker Network. At first, this sounded a little daunting to me, that I would be essentially working for two different companies; however, looking back now I couldn’t imagine my placement any other way. I have learned so many new skills, I have developed old skills, I have practiced marketing and I have learned a lot about myself. Upon completion of this programme, I feel confident that I have developed the right skills I need in order to go out into the working world. I feel that I can bring what I learned from my placement into any company which I move to next. Read Michaela’s blog about the programme at: https://jecairnes.wordpress.com/2017/05/07/msc-marketing-practice-michaelas-blog/
Laura

Laura O'Dea |   Marketing Executive - Kinara Skin Care

I feel extremely privileged to have been afforded the opportunity to study the MSc (Marketing Practice) programme at NUI Galway. What I loved about the programme was the opportunities within it, such as the work placement, the opportunity to work in a new environment and to expand your business profile". I loved every minute of my work placement and gained so many new skills on a daily basis. The teaching and leadership at every stage of the course was exceptional.
Ryan

Ryan Ludden |   Business Development Manager at App Design

I chose the MSc (Marketing Practice) as I wanted to physically apply the learnings from my Bachelor of Commerce (Global) Degree to my working career and the course provided the perfect platform to do just that! I got the exciting opportunity to work within a tech start up environment where I helped to bring the Marketing and Sales knowledge I had learned to the forefront of the business, helping it to turn what was only a concept at the start of my placement into a viable product and business today. The level of satisfaction in being able to achieve such a feat is incredibly rewarding and has provided me with skills that can be applied within any company I work for in the future. The MSc (Marketing Practice) provided me with the perfect stage to showcase what I could bring to the table for a company and the students within the course allowed for an incredibly collaborative environment that helped one another succeed and learn from each other to further develop our marketing skills.
Mónica

Mónica Tuset Riotorto |   Sales Development Specialist at Matheworks

Having a second language opens up many incredible employment opportunities, particularly in the areas of Sales & Marketing as many companies look to move into new markets. In this respect, I believe that this programme is ideal for international students, as it will allow them to capitalise on such opportunities and secure fantastic sales & marketing positions. The MSc (Marketing Practice) really helped me get to where I am today!
Niamh

Niamh Hunt |   Marketing Assistant at Neuravi

The MSc (Marketing Practice) has been the best way to jump-start my career in Marketing! The practical, hands-on learning aspect of the course helped develop many marketing skills which will differentiate us throughout our career. Completing the 37 week placement was an exciting, learning and challenging experience which provided many opportunities. Throughout my year, I managed, coordinated and attended numerous events abroad for my host company. This year allowed me to put all my learning from my undergrad into practice and develop many vital marketing skills. The group of lecturers, leaders and contributors to this course have a wealth of knowledge to share with the class. I would highly recommend this fun, practical, interactive masters programme to anyone pursuing a career in Marketing!
Amy

Amy French |   Marketing & Communications Executive, ESB International

NUI Galway’s MSc (Marketing Practice) really appealed to me because of the structure of the course. What I loved most about it was the work placement element. As part of my role as Marketing & Communications Executive with ESB International I worked on several projects, creating value for my host company, but also applying the skills and knowledge I learned in college to real working situations. I learned skills during my time with ESB International that I would never have learned in the classroom. The online lectures, assignments and workshops provided by NUI Galway were second to none, working with industry professionals on interesting and relevant topics that could be applied to the host company. The course is ever evolving and designed to be relevant to all situations at all times. I would highly recommend the MSc Marketing Practice to anyone looking to progress in their career in marketing.
Jessica

Jessica Daly |   Digital Marketing Executive at TitanHQ

The MSc (Marketing Practice) is an invaluable course for anyone who wants to begin a career in Marketing. As the duration of the masters takes place in our host companies, it is excellent way to gain practical experience. I was fortunate to learn from extremely skilled colleagues in areas such as Search Engine Marketing, something I would have never been able to do in a classroom. The Masters was an exciting, rewarding and challenging hands on experience which built on my marketing skills as well as broadening and diversifying my knowledge and skillset. The benefits of the MSc Marketing Practice are endless, and have prepared me to move further towards an exciting marketing career.
Michelle

Michelle Murray |   Marketing Executive at NUA Naturals

The MSc (Marketing Practice) provides a mix of practical learning and theory. I was placed with one of my favourite health food brands and am lucky to say that I am currently working in my dream job! I have developed skills such as content marketing, social media, event organisation, market research and email marketing and the experience and skills gained will definitely stand to me for the future. For anyone considering this Masters, I couldn't recommend it enough as the mix of lectures, workshops and work placement is an excellent foundation to set your career on the right path!

OVERALL WINNER

Ireland's Best Business postgraduate course 2014

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