Course Overview

This MSc has been specifically designed to provide recently qualified marketing graduates with professional marketing experience, while allowing Irish companies to develop and enhance their marketing capabilities. The Marketing Discipline at NUI Galway collaborates with Irish based companies to define job specifications for the marketing graduates. Participating companies come from a wide variety of industry sectors including: manufacturing, software, leisure, telecommunications and social & non-profit.

‌The MSc (Marketing Practice) is designed for business degree holders with a marketing specialisation, or those who hold a postgraduate qualification in business, with a marketing specialisation. The programme runs from September to July and during this time graduates are based predominately in their host company, while returning to the University to undertake selected courses and modules. Graduates are paid by their host company while on placement. Each year approximately 90% of participants have the opportunity to remain in their host companies on completion of the programme.

  • Graduates are paid by their host company while on placement;
  • The Postgraduate Director is available in person, by phone, and by email to provide ongoing mentoring and support to graduates throughout their placement. In-company visits are carried out to review and facilitate graduate progress and performance.

Applications and Selections

Applications are made online via The Postgraduate Applications Centre (PAC). Relevant PAC application code(s) above. As part of your application you must provide a two page Curriculum Vitae. It is strongly recommended that you follow the CV Guidelines available here: MSc Marketing Practice_CV Guidelines for applicants

If you are called to interview as part of the application process, this document will be of use: MSc Marketing Practice_Interview Preparation

Who Teaches this Course

Requirements and Assessment

Key Facts

Entry Requirements

Normally a Bachelor of Commerce or equivalent business degree, with a Second Class Honours or higher, and a significant specialisation in marketing. NQA1 Level 8 or equivalent. GPA 3.0 or equivalent. A requirement of accepting an offer of a place on this programme is that graduates are willing to be placed in a host company anywhere in the country.

Additional Requirements


1 year, full-time

Next start date

September 2016

A Level Grades ()

Average intake


Closing Date

4 March 2016

Next start date

September 2016

NFQ level

Mode of study


ECTS weighting



PAC code


Course Outline

The programme runs from September to July. Graduates complete a three week induction programme prior to starting a 37-week paid work placement with their host company. During their placement typical tasks undertaken by the graduates include:

  • digital marketing management and implementation;
  • market research;
  • event management, particularly trade show planning and participation;
  • development of promotional material and advertising campaigns;
  • online marketing, including website maintenance, search engine optimisation and social media management;
  • database management and direct mail campaigns;
  • strategic marketing planning, including market segmentation

Ultimately, the precise nature of marketing activities undertaken will be determined by the nature of the host organisation and the industry context.

During placement graduates return to campus to complete the following six taught modules:

  • Digital Marketing Management
  • Professional Development in Marketing
  • Workplace Skills for Marketing Professionals
  • Marketing Communications Management
  • Marketing Consulting in Action
  • Marketing Research and Strategy

Students also work on an Applied Marketing Project from the beginning of their placement.

Why Choose This Course?

Career Opportunities

Every year over 95% of graduates secure employment on completion of the programme. Some are retained by their host companies while the remaining graduates rapidly secure employment as a direct result of participation on the programme. Graduates build successful marketing careers globally in various organisations from multinationals Unilever PLC and Johnson & Johnson, to companies such as Supermacs and Dubarry and public sector organisations including Bord Bia and ESB ecars.

Employers Mktg Prac

Who’s Suited to This Course

Learning Outcomes

Work Placement

Study Abroad

Related Student Organisations

Course Fees

Fees: EU

€6,755 p.a. 2015/16

Fees: Tuition

€6,531 p.a. 2015/16

Fees: Student levy

€224 p.a. 2015/16

Fees: Non EU

Postgraduate students in receipt of a SUSI grant – please note an F4 grant is where SUSI will pay €2,000 towards your tuition.  You will be liable for the remainder of the total fee.  An F5 grant is where SUSI will pay TUITION up to a maximum of €6,270.  SUSI will not cover the student levy of €224.

Find out More

Ms. Ann Walsh
T +353 91 492 575 


Ireland's Best Business postgraduate course 2014

Read more here.