Course Overview

The programme content is aimed at preparing graduates for a variety of marketing positions in business.

Therefore the programme will assist students to:

  • become knowledgeable about a range of Marketing subjects to an advanced level;
  • develop analytical, oral and written presentation skills;
  • acquire and be able to use accepted research methodologies;
  • develop personal confidence.

Key Descriptor

Key Facts

Entry Requirements

The programme is open to recent graduates of all disciplines. Normally the minimum entry requirements will be as follows:

Normally a Second Class Honours undergraduate degree, 2.1 (level 8) is required (or equivalent international qualification). Applicants who hold a very high 2.2 and who have achieved a 2.1 average within a significant Marketing specialism in a business degree, may be considered.

Applicants from a non-Business/Marketing degree background, applying as a conversion programme, are required to successfully complete an online Principles of Marketing course, as specified by the Marketing Discipline.  

IELTS score of 6.5 or equivalent, if applicable. 


Additional Requirements

Duration

1 year, full-time
2 years, part-time

Next start date

September 2022

A Level Grades ()

Average intake

25–30 (some shared modules)

QQI/FET FETAC Entry Routes

Closing Date

Please refer to the offer rounds/closing date webpage.

NFQ level

9

Mode of study

ECTS weighting

90

Award

CAO

Course code

1MMM1, full-time
1MMM2, part-time

Course Outline

The programme is offered on a full-time basis over one year or part-time over two years. Students who take this programme part-time, attend lectures with the full-time students on average two days per week. 

Year 1:  Mondays & Tuesdays

Year 2:  Wednesdays & Thursdays

A range of assessment methods are used, including essays, projects, reports, presentations, case studies and and/or written examinations. To be eligible for the award of Masters, candidates must successfully complete modules to a total of 90 ECTS. Students are required to take obligatory subjects and, after semester 2 exams, attend a week long Summer School and complete an Applied Marketing Project. For the part-time programme these modules are taught over two academic years with assessments at the end of each semester.  Students attend lectures on average two days a week. 

Summer School and Applied Marketing Project:

Summer School—an intensive one week course aiming to provide students with up-to-date skills on topical areas in marketing practice.

The Applied Marketing Project is a team-based consultancy undertaking. Students will take on the role of consultants and work directly with an assigned real live company to address a specific marketing problem and develop a research-based solution.

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Why Choose This Course?

Career Opportunities

Graduates have found employment in such companies as Johnson & Johnson,  Accenture, Genesys, Electric Ireland, The Irish Times, Allied Irish Banks, Big SpaceShip, Ernst &Young.

 More Reasons to Choose this Course:

  • Summer School (one week) on topical areas in marketing practice.
  • Consultancy projects which provide realistic industry settings and experiences.
  • Team-building exercises.
  • Team building field trip (e.g. a day in Delphi resort https://www.delphiadventureresort.com/outdoor-activities/)
  • Training on 'Working in Groups'
  • Inter-Cultural Training
  • Extra curricular workshops (e.g., Excel Training, Writing Skills, Referencing).
  • Executive Masterclasses by Industry Experts in Global consumer and business companies; e.g. Google; OnePage CRM; Audi; Guinness; Nestle, Kerrygold; Aerogen; Heineken; Gamestop; & Amadeus.
  • Under special arrangements with the Marketing Institute of Ireland (MII), students can sit the MII Qualifier Exam, enabling them to become full members of the Marketing Institute and use the letters MMII Grad after their name, as well as being listed in the Marketing Institute’s Register of Qualified Marketers.
  • Fantastic partnerships with industry, companies such as:

Marketing Tag Cloud

 2018/2019 Class - Delphi Adventure Resort Team Building Day

0101 Delphi Team Marketing 2018

2019/2020 Class - Delphi Adventure Resort Team Building Day

0101 Delphi Team Marketing 2019

Delphi Adventure Centre Class of 2020

0101 Delphi Adventure Centre Class of 2020

Guest Speakers for MSC Marketing Management
Paula Clarke of Clarke Griffin Associates
Paula Clarke - Clarke Griffin Associates
Helen Mannion Head of Marketing at Revive Active

 Helen Mannion Head of Marketing at Revive Active

John Power, Managing Director and CEO of Aerogen
John Power, Managing Director and CEO of Aerogen
 

 

Who’s Suited to This Course

Learning Outcomes

 

Work Placement

Study Abroad

Related Student Organisations

Course Fees

Fees: EU

€10,110 p.a. 2022/23

Fees: Tuition

€9,970 p.a. 2022/23

Fees: Student levy

€140 p.a. 2022/23

Fees: Non EU

€17,640 p.a. 2021/22

Note to Non EU students: Learn about the 24 month Stayback Visa here

Find out More

Programme Director:
Dr Sheila Malone
T: +353 91 493 617
E: mscmarketing@nuigalway.ie

Programme Administrator:
Mary Greaney, 
T: +353 91 492 546
E: mscmarketing@nuigalway.ie

Quick Links

Meet our Graduates

John

John Concannon |   Director General - Global Ireland

A masters degree in Marketing at NUI Galway gave me an incredible advantage as I headed out into the competitive world of work. I had confidence in the depth of my knowledge and its application in a way that reflects the excellent teaching.
Fergal

Fergal Hynes |   Senior Negotiator, RE/MAX Ireland

The theory and guidance provided by lecturers throughout the MSc in Marketing helped me hone the skills and knowledge necessary to pursue a chosen career path to the Property sector. My roles attained in a marketing capacity subsequent to this Masters provided me with a wealth of experience I would later require to branch into the Property sector and become a Senior Sales Negotiator. I highly recommend this course.
Shauna

Shauna Stanley |   Recruitment Administrator at Cpl Healthcare

I would recommend the MSc in Marketing Management to anybody looking to specialise in marketing. The best thing about my course was the chance to learn so much about such a broad range of topics. I was able to challenge myself and push my learning to a new level and I would recommend NUI Galway as a place to study due to the friendly atmosphere on campus and the great lecturers who are willing to help."
Amy

Amy Hasenauer |   Associate Director at Answers in CME (AiCME)

The MSc in Marketing Management improved my overall ability to work with people from different parts of the world and different cultures and provided me with new perspectives and insights. I would recommend this course to others as I enjoyed the overall experience. I came here with no background in business or marketing. After completing the course, I feel I did learn a great deal about marketing that I will use in my future career."

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Downloads

  • International Prospectus 2016

    International Prospectus 2016 PDF (3.6 MB)

  • Postgraduate Taught Prospectus 2022

    Postgraduate Taught Prospectus 2022 PDF (14.3MB)

  • Business Postgraduate Programmes 2022 - 2023

    Business Postgraduate Programmes 2022 - 2023 PDF (4.7 MB)

  • Marketing Flyer

    Marketing Flyer PDF (16MB)